Podchaser Logo
Home
EP259: Craig Staley - Where You Should Be Marketing Your Bookkeeping Business

EP259: Craig Staley - Where You Should Be Marketing Your Bookkeeping Business

Released Tuesday, 24th August 2021
Good episode? Give it some love!
EP259: Craig Staley - Where You Should Be Marketing Your Bookkeeping Business

EP259: Craig Staley - Where You Should Be Marketing Your Bookkeeping Business

EP259: Craig Staley - Where You Should Be Marketing Your Bookkeeping Business

EP259: Craig Staley - Where You Should Be Marketing Your Bookkeeping Business

Tuesday, 24th August 2021
Good episode? Give it some love!
Rate Episode

The world of marketing is changing.

With the increasing role of the internet in our lives, customers are turning to online platforms, like Google, to review and find business recommendations. 

As small business owners, we know that marketing is a foundational part of generating leads but we may not know where to start.

This week’s guest, Craig Staley, is the owner of HG Site Design and host of the Small Business School podcast. He is passionate about helping service based small business owners improve their online reputation to increase revenues. 

During this interview, you'll learn...

  • Top marketing strategies for small businesses
  • How to set up and use Google My Business to drive traffic
  • Why it’s important to develop a strong content strategy

To connect with Craig on LinkedIn, go here

You can find out more about HG Site Design on his website

To listen to his podcast, Small Business School click here.  

This episode is sponsored by our friends at Synder accounting software. To start a FREE TRIAL and get a 20% discount visit https://synder.me/SuccessfulBookkeeper.

You can also check out Synder on social media!

https://www.facebook.com/SynderHQ/
https://www.linkedin.com/company/cloud-business/
https://twitter.com/SynderApp/

Time Stamps

1:58 - Craig’s career journey - from working at a furniture store in Nebraska to starting his own web design business

05:59 - What inspired him to launch his Small Business School podcast

8:11 - Key learnings around marketing for small businesses: leveraging social media, the importance of knowing your audience & why building relationships is crucial for a successful business

15:11 - How setting up a Google My Business page for your business can help attract clients

19:23 - Three key considerations when setting up your Google My Business page

25:43 - Success story of a company who took advantage of Google reviews to drive traffic to their business

29:19 - Why you should develop a content strategy

Show More
Rate

Join Podchaser to...

  • Rate podcasts and episodes
  • Follow podcasts and creators
  • Create podcast and episode lists
  • & much more

Episode Tags

Do you host or manage this podcast?
Claim and edit this page to your liking.
,

Unlock more with Podchaser Pro

  • Audience Insights
  • Contact Information
  • Demographics
  • Charts
  • Sponsor History
  • and More!
Pro Features