The Successful Bookkeeper Podcast

A weekly Business, Management and Marketing podcast
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Episodes of The Successful Bookkeeper Podcast

What makes a customer return to your business? As bookkeeping business owners, this is a question that is always on our minds.  Returning guest Shep Hyken is a customer service expert, keynote speaker & author of his new book I'll Be Back: How
Exhausted. Entrepreneurs and business owners alike struggle with burnout. The physical and mental toll of working nonstop can have serious effects on your health.  Our guest this week is Amber Hawley, a group psychotherapy practice owner, host
First impressions. Bookkeeping business owners know that establishing a meaningful relationship with their customers is paramount for long-lasting success. Nikki Rausch, sales expert extraordinaire with over 25 years of selling experience and a
What if the thing holding you back from success is YOU? Feeling you’re not good enough. Feeling like you don’t offer value. These are self-limiting beliefs that many of us have, but maybe don’t know how to deal with. Michele Molitor, an executi
The world of marketing is changing. With the increasing role of the internet in our lives, customers are turning to online platforms, like Google, to review and find business recommendations.  As small business owners, we know that marketing is
Protecting your business. When so many businesses rely on the internet and apps, like QuickBooks, security is an indispensable asset. Ted Harrington, author of Hackable: How to Do Application Security Right, is an ethical hacker who finds and f
Feeling sluggish by the end of the day? It could be what you’re eating! Even the busiest workaholics can have a healthier diet. Like many bookkeeper business owners, Nagina Abdullah is no stranger to a busy schedule. Working as a consultant for
Efficiency and time management. For any bookkeeping business owner, these are MUST HAVES, so it’s important to find a workflow software that delivers. This week’s guest is a small business systems and procedures expert in Australia with more th
What’s below the tip of the cultural iceberg? According to this week’s guest, understanding and appreciating cultural differences means seeing beyond what is obvious. Laura Kriska is an expert on cross-cultural relations with more than thirty y
“It was the community that came with Pure Bookkeeping. And from that community, it was the resources that became available to me that, I believe, pushed this business to where it is already in such a short time.” This week’s guest is a Pure Boo
Do you feel a sense of control over where your time is going? Are you aligning your time with the things that you care about and the things you want to be doing? These are questions Cherylanne Skolnicki, a leading work-life balance expert and
No system or software is perfect, so expect to have hiccups. But, that shouldn’t discourage you from exploring the right solutions for you. Kerri Bouffard has embraced apps and technology which have made a big difference in her bookkeeping busi
It’s not easy to run a startup bookkeeping business. Just ask this week’s guest. During that time, Kerri Bouffard was raising small children and trying to get clients, so it was hard. But, she kept at it and eventually her company, Add-Vantage
Feeling valued. It’s important. Not only for you, but as a bookkeeping business owner, you need to make your clients feel valued by the way you take care of them and their problems. That’s according to this week’s guest who is a world-class ex
This is a special episode. It was originally broadcasted at the Accounting & Finance Show Americas virtual conference where Michael Palmer interviewed, Mike Michalowicz, who is the author of Profit First and his latest book, Get Different: Mar
We live in interesting times. With the world battling a pandemic, it has caused many bookkeepers, who are parents, to adjust to a new normal that includes homeschooling their children while managing their business. It’s tough, but it can be don
Sales. It’s a struggle for many bookkeepers, but it’s a skill that can definitely be learned and effectively implemented. Debra Angilletta is the creator of Sales Mastery which is an online course for accountants and bookkeepers. She has some i
Facebook. When you’re on it, you’re probably overwhelmed with newsfeed ads for things you don’t need. What if YOU could leverage Facebook affordably to promote your bookkeeping business to people who’d actually WANT your service? That’s what th
Marketing. Some bookkeepers want nothing to do with it, but in order to find clients, it’s likely a must. It doesn’t have to be painful. This week’s guest found a way to promote her bookkeeping business with minimal cost and anxiety. Leal Fix i
eCommerce. It is powerful and important especially in the current situation the world is in. With his passion in technology, IT architecture and customer development, this week’s guest has become an expert in the eCommerce space and understands
The art of influence and persuasion. It’s amazing how if you use the right language (verbal or written), you can dramatically improve how many clients you can attract to your bookkeeping business. This week’s guest, Dr. Robert Cialdini will giv
What accounting technology do you need? There are many options out there that bookkeepers can use to deliver advisory and solutions to their clients. This week’s guest knows all about the latest and greatest tools that can help you run a more p
CPAs are very busy people. They process an incredible amount of tax paperwork per year and provide data to their clients that may be hard to digest. Because of those reasons, according to this week’s guest, most people are unhappy with their CP
Stories are everywhere. They’re in movies, television, books, podcasts and, yes, even in your clients’ financial numbers. This week’s guest knows a lot about storytelling. Joe DiSanto is a former owner of a Los Angeles-based multimillion-dollar
Hard conversations. Nobody likes to start or be a part of them especially at work. But, if you’re hoping to solve issues with staff, you need to have those tough discussions. There are ways to do that effectively without people throwing chairs
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