In this episode, I’ll be welcoming Reed Duchscher, the Founder and CEO of Night Media, a Dallas-based talent management and influencer marketing company that provides branding and advertising resources for some of the largest YouTube Influencers.

Reed has had great success in the space and worked with amazing clients including Mr. Beast and Dude Perfect. In this interview, we dive into his back story, how he got into the industry of being an influencer manager, what he is focusing on, the future of influencer marketing, how to get in touch with celebrities, and more! You don’t wanna miss this.

Key Points Discussed:

• Being more of a behind the scenes dude (02:57)
• Falling into the sports agent profession (03:53)
• Working with Dude Perfect (08:07)
• Becoming a full-fledged entrepreneur (15:14)
• The size of the Youtube market and it’s growth trends (19:33)
• Reed’s involvement in the decision process for video content (22:40)
• Focusing on the craft to differentiate from competitors (28:13)
• Night Media’s payment structure with agents (31:44)
• Quitting his job and moving to Dallas to work with Dude Perfect (36:29)
• Client relationships built on trust and word of mouth (41:05)
• The future for Night Media (45:12)
• Reed’s number key to his success (57:19)

You can find the transcripts and more at www.thinkdifferenttheory.com/94

Additional Resources:

• Creativity, Inc.
• Night Media
• Night Media Email
• MrBeast
• Dude Perfect
• Good To Great book

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