As I sat down to write a sales page for a course, I wasn't stuck.

However, my progress was so slow that it was driving me crazy. A sales page consists of well over a dozen elements.

However, to get started, it's important to get two core sections right.

• The first section to work on is: What you want to cover.
• The second section is: what are clients looking for?
  
  And as always, you need to start with me, me, me. Hence I started with the first section and here's my story.