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The Three Month Vacation Podcast

A weekly Business and Marketing podcast featuring Sean D'Souza
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Episodes of The Three Month Vacation Podcast

If you're a big company like Amazon, YouTube and Apple, should you bother to send out e-mail newsletters? Can't you just spend loads of money on publicity and advertising? Why do these billion-dollar companies still work with e-mail? The answer
How do most of our stories end? Usually, it's a fairy tale ending. Or maybe it ends in chaos, sadness or even disaster. We believe that an ending is crucial for any story. And there is no doubt that endings are needed for stories, but they're a
It's not unusual to approach an edit with a machete. We see a mass of words and want to hack through them to make the story more interesting. The problem is, that we don't know what to throw away and what to keep. That's why "relevance" is more
We often believe that stories have a sequence. First, this happens, then that happens and then something else shows up. And while that belief is generally true, the heart of the story is the "stuck point". You know it's powerful because the aud
When you hear someone tell you about their vacation, you try to be interested. All that exotic food, that astounding accommodation—it's all boring. Yet there's a reason why it's boring. We aren't really hearing stories, but instead, we're just
When people ask what we do, we are often unsure what to reply. Sometimes we may have a script that we've practiced over and over again. Yet we don't often have success with scripts, because somehow we haven't gotten the attention of the prospec
Ever wonder what Writer's Block happens to be? It's a form of choking under pressure. When we're called upon to speak, to write, or to do something under pressure, we almost always seem to struggle. This choking happens even with professionals
The hardest part of writing is usually the first few lines. However, the ending can also be quite a vexing problem. Unless of course, you use a simple method called "sandwiching". When you use a "sandwich", it closes the loop, leading to a very
Why do you have a bloated story? It's often because there are way too many facts in the information you've put down on paper. Even if we know we have too many facts and figures, how do we separate the information so that we don't lose the power
When we sit down to write a sales page, we run into a problem almost instantly. We know that the client is usually looking to solve one problem, but which problem should we choose? How do we know if the client is simply going to ignore the head
When we sit down to write an article or create an information product, we often have a sinking feeling. We look around and find that it's "all been done before". That we have nothing new to add to the conversation. Why should we keep going desp
As I sat down to write a sales page for a course, I wasn't stuck. However, my progress was so slow that it was driving me crazy. A sales page consists of well over a dozen elements. However, to get started, it's important to get two core sectio
When we write an article, we tend to get one point across. Yet, what if we were to disagree with our "one point" and do a complete u-turn? It doesn't seem logical to flip flop, does it? And yet that's what the client needs to create a more comp
Usually when we're stuck, we want to get out of the mess in a big hurry. As a result, we end up digging a bigger hole for ourselves. How do you—that's you and I—systematically get unstuck? There's no precise formula, but there are stages of get
This week there is a promotion for The Brain Audit version 3.2, but there’s a place where it all began. And you can compare the progress over time.   Here is the link:https://www.psychotactics.com/bonuses/brainaudit_old.pdf
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