The Simple Logic of Email Frequency (And How it Helps Sustain a Business)
The Simple Logic of Email Frequency (And How it Helps Sustain a Business)
The Simple Logic of Email Frequency (And How it Helps Sustain a Business)
If you're a big company like Amazon, YouTube and Apple, should you bother to send out e-mail newsletters?
Can't you just spend loads of money on publicity and advertising? Why do these billion-dollar companies still work with e-mail?
The answer is remarkably simple.
If you don't keep in touch, someone else takes your place. However, that's not the only reason why you should start and sustain an e-mail newsletter—even in a world where we get too much e-mail.
Find out in this podcast just why you should send out an email and what you should avoid as well.
Next Step: Listen or read:
Dread Writing Your Newsletters? How To Overcome That Frustration In Four Easy Steps
From The Podcast
The Three Month Vacation Podcast
Sean D'Souza made two vows when he started up Psychotactics back in 2002. The first was that he'd always get paid in advance and the second was that work wouldn't control his life. He decided to take three months off every year. But how do you take three months off, without affecting your business and profits? Do you buy into the myth of "outsourcing everything and working just a few hours a week?" Not really. Instead, you structure your business in a way that enables you to work hard and then take three months off every single year. And Sean walks his talk. Since 2004, he's taken three months off every year (except in 2005, when there was a medical emergency). This podcast isn't about the easy life. It's not some magic trick about working less. Instead with this podcast you learn how to really enjoy your work, enjoy your vacation time and yes, get paid in advance.Join Podchaser to...
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