When we start to build a list, we think of followers or fans, but all of these potential clients are elsewhere on YouTube, or Instagram or Facebook. We can't wait for the fans to swell up in number. Instead, you need to move quickly. Even if you have just four-five fans, you need to get them over to YOUR list, your website. How can you go about that task effectively? And how do you then get them to the very next stage, which is to buy something? List building isn't complex, but without these fundamentals in place, it's can be a massively wasted exercise. Find out how to avoid the pitfalls that a lot of people drop into and never seem to recover.