When you hear someone tell you about their vacation, you try to be interested. All that exotic food, that astounding accommodation—it's all boring.

Yet there's a reason why it's boring.

We aren't really hearing stories, but instead, we're just getting a sequence of events. The magic to making it not boring is when you hear the sound of Thumpity-Thump-Thump-Thump-Thump. Yes, like falling downstairs. That's what storytelling is all about.

Next Step: Have a listen to—

The Storytelling Test: How To Quickly Test How Your Audience Will React To Your Story