Episode #37: Does anyone know a drone pilot? Industry expert Bill Geist from DMO Proz joins us to talk about the evolution of DMO career roles, as well as outsourcing, movement to the private sector, and other trends. A conversation you won't w

Adam & Laurie discuss Visit Myrtle Beach and Sonoma County Tourism initiaitves and pose a question about tourism ad campaigns suddenly impacted by current events, as with Visit Orlando's UK current campaign.

Sep 14th, 2022 22m 38s

Sonoma County Tourism has a cool tool to calculate a travel carbon footprint. Visit Myrtle Beach films a chef's challenge on the beach for The Cooking Channel. And what happens when Visit Orlando's big UK ad campaign is affected by sudden event

Rachel Brown, Executive Director, Visit Durango describes conscientious travelers and identifies important considerations currently facing Colorado's destinations: Sustainability, seasonality, overtourism, and human resources.

Aug 24th, 2022 29m 4s

Episode #35: Visit Durango and other Colorado destinations are exploring sustainability, overtourism, and seasonality as well as human resources. Plus, we review plenty of new jobs and people moves. Read The Travel Vertical Newsletter here!

John Lambeth, President & CEO of Civitas, talks about Tourism Improvement Districts. What are they? How do they help destinations with funding? And why there's a TID revolution right now.

Aug 10th, 2022 25m 37s

Tourism Improvement Districts are a funding model for DMOs that has exploded in number. Our guest is John Lambeth, President & CEO of Civitas. discussing everything you always wanted to know about TIDs. Read The Travel Vertical Newsletter her

Adam & Laurie talk about the weird & wacky in an unexpected news roundup. Plus, a review of the latest jobs openings in tourism and tourism-related roles.

Jul 27th, 2022 20m 31s

We love weird & wacky unexpected news from the world of travel & tourism. (And there's plenty.) Plus, great jobs at destinations and related roles in tourism, airlines, cruise lines, sports teams and more. Read The Travel Vertical Newsletter

Adam & Laurie discuss July 4th traffic, summer forecasts, tons of great job opportunities in the DMO world, plus the appointment of a new President & CEO at U.S. Travel Association.

Jul 13th, 2022 18m 45s

Wow, there sure are are a lot of VP roles at DMOs. Plus, a new President & CEO at U.S. Travel Association. Find out how to publish your job openings, too. And here's a new idea: Why not host a live episode of our podcast at your next tourism co

Live from eTourism Summit in Orlando, with guest Robert Patterson, SVP of Marketing Technology, MMGY Global, about preliminary findings of the 4th Marketing Technology Survey for DMOs.

Jun 29th, 2022 23m 52s

Episode #31: The pandemic caused destination marketing organizations to pivot to owned marketing channels like email and website. Let's see if the renewed focus is sustained and what other technology trends are emerging for DMOs through the rec

Live from eTourism Summit in Orlando with an in-person audience, we hosted The Travel Vertical Podcast with guest Sophia Hyder Hock, Chief Diversity Officer at Destinations International.

Jun 16th, 2022 28m 20s

Live from the 23rd Annual eTourism Summit— The importance of connecting as humans across identities and how we at Destinations International will create EDI frameworks through intentional conversations and proactive application.Read The Trave

Adam and Laurie share creative content from Visit Iceland, Discover Santa Maria Valley in Calif., job openings and a couple of "good news" items.

Jun 1st, 2022 23m 53s

Creative roundup—Visit Iceland has a new, weird (loveable) campaign and Discover Santa Maria Valley in Calif., as a challenger brand, targets price comparisons vs. competitors in wine country. Plus job openings and a couple of "good news" items

President & CEO Michael Martelon, Visit Santa Cruz County, and Communications Director/Film Commissioner Christina Glynn, give us a virtual tour of this California coastal destination where surf meets giant redwoods.

May 18th, 2022 28m 16s

"Let's Cruz," to Santa Cruz County where a California day has everything from surf breaks to towering redwoods and a 98-year-old rollercoaster. Guests: President & CEO Michael Martelon, Visit Santa Cruz County, and Communications Director/Film

Kyle Edmiston, President & CEO at Visit Lake Charles in Southwest Louisiana explains why this unique destination is described as wearing a little black dress with flip flops.

May 4th, 2022 28m 24s

Why Visit Lake Charles, Louisiana, is a destination that deserves to punch above its weight. President & CEO Kyle Edmiston explains why "a little black dress with flip flops" is a mixed visual description that totally works in this truly specia

Vice President of Marketing Tom Loftus at Richmond Region Tourism, describes The Big Pitch, an innovative all-hands-on-deck approach to marketing the destination. Plus, plenty of new job searches.

Apr 20th, 2022 30m 12s

Episode #26: The Big Pitch could have been called The Big Win, says Tom Loftus, Vice President of Marketing at Richmond Region Tourism. What's it all about and how did the entire staff get involved in this marketing initiative? Plus, a robust j

Discover Puerto Rico Chief Marketing Officer Leah Chandler on innovations at the destination: its official Pantone color, collaborations with New York Fashion Week, a prime time TV shows, and Frontier Airlines.

Apr 6th, 2022 25m 9s

Episode #25: How did a destination create their own color, Puerto Rico Sunshine? And how did this innovative concept grow into a campaign with many facets? Leah Chandler, Chief Marketing Officer of Discover Puerto Rico, answers these questions

The State of Washington Tourism has rebranded. We catch up with Michelle Thana, Director of Marketing, to talk about the process and the result.

Mar 23rd, 2022 24m 50s

Episode #24: The State of Washington Tourism rebranded during the pandemic. Michelle Thana, Director of Marketing, explains the process and how the vision now will incorporate stakeholders throughout communities in 11 regions.State of Washing

Hundreds of job opportunities and who's on the move? Visit Rapid City announces a new CEO and we talk about how networking at Connect THRIVE led to success for Julie Stow at Cedar Rapids Tourism.

Mar 16th, 2022 19m 43s

Episode #23: The stream of jobs isn't slowing down and many of them are remote. We also look at the two-way street in careers between destination marketing organizations and the private sector.Brook Kaufman on The Destination Marketing Podcas

Peer-to-peer and industry networking are recommended for those aspiring to the next step on the career ladder. We talk to Visit Carlsbad about funding and the destination's new spring campaign.

Feb 23rd, 2022 25m 4s

Episode #22: Kim Sidoriak takes us on her journey from CMO at Santa Monica Tourism to CEO at Visit Carlsbad with plenty of pointers for others considering similar moves. Visit CarlsbadRead The Travel Vertical Newsletter here!If you are int

"BeLONG on Long Island" is delivered to Phoenix/Scottsdale residents in a new, targeted campaign from Discover Long Island. Plus, new jobs keep popping up in The Travel Vertical.

Feb 10th, 2022 25m 23s

Episode #21: We talk with Kristen Jarnagin Reynolds about how and why Discover Long Island interpreted the data to target Phoenix/Scottsdale residents for the destination. Discover Long IslandListen to Long Island TeaRead The Travel Vertica

New hires and new job searches, plus destination service RFPs from Alaska, Hawaii and Puerto Rico. Iinnovative tourism campaigns include a partnership with Pantone.

Jan 26th, 2022 24m 23s

Episode #20: January means a new start, so we jump right into the job announcements and job opportunities. Plus, Discover Puerto Rico creates a sunny destination color with Pantone and more innovation.Read The Travel Vertical Newsletter here!

With 300 destination marketing jobs, there's a good chance of one that's just right. Plus destination inspiration roundups.

Jan 12th, 2022 19m 29s

Did you know? Pittsburgh is becoming a dark skies city and why Broadway shows are asking audiences to "get out their phones." Plus 300 destination jobs.Read The Travel Vertical Newsletter here!If you are interested in being a guest on the s

Wintry destination campaigns and where to go for the latest on American traveler sentiments for the upcoming holiday season.

Dec 15th, 2021 20m 36s

Episode #18: We take a closer look at the latest American traveler sentiment, wintry tourism campaigns and some of the top job openings in destination marketing. Read The Travel Vertical Newsletter here!If you are interested in being a gues

We discuss job openings plus "Wait Wait...Tell Me," in The Travel Vertical for relevant, compelling, and unexpected news snippets.

Dec 1st, 2021 18m 13s

Episode #17: Thanksgiving air traffic hit post-pandemic highs, while Omicron adds a layer of uncertainty to global movement. Jobs keep coming in and The Travel Vertical shares tidbits of compelling news snippets. Read The Travel Vertical News

O Canada, we've missed you. Jim Byers, a Toronto-based travel writer, talks about the return of Canadian travel to the USA as borders finally reopen.

Nov 17th, 2021 31m 41s

Episode #16: Jim Byers, a Toronto-based travel writer, discusses the importance of newly re-opened borders between Canada and the U.S. as well as the strong appeal many US destinations have for Canadians. Jim Byers TravelRead The Travel Vert

Who wants to be a CEO? Robust tourism job listings mixed in with a few quirky facts from recent coverage in The Travel Vertical.

Nov 3rd, 2021 22m 16s

Episode #15: From the California coastline to coastal Mississippi and into Indiana, there are CEO opportunities at destination marketing organizations as well as lots of executive marketing roles in city and state DMOs. Visit Oregon - Still O

DMO job listings are about to go quickly, says Ed Harris, President & CEO, Discover Lancaster. A top five tourism thought leader, he shares marketing tips.

Oct 20th, 2021 32m 24s

Episode #14: Ed Harris, President & CEO of Discover Lancaster, believes we're on the cusp of a tourism surge, so DMO jobs will be grabbed quickly. Also, we hear about clever marketing tactics from Ed, from LinkedIn content to Carvertise vehicle

In conversation with Longwoods International. Are Americans ready to travel? How and where will they go? What are their service expectations? What are they saying and thinking?

Oct 6th, 2021 26m 39s

Episode #13: We're on Wave 46 of a biweekly American Traveler Sentiment Survey that began at the dawn of the pandemic. Amir Eylon, President & CEO of Longwoods International shares the latest findings. Read The Travel Vertical Newsletter here