On this week's show, Dan and Ian are talking about getting real with yourself about what you need to do to succeed. Very few people are more qualified to talk about that than John Ainsworth. John is the CEO and founder of Data Driven Marketing, which builds, fixes, and optimizes automated sales funnels. Those sales funnels are the mechanisms that many online businesses use to communicate with customers and entice them to buy their products. As such, John has seen how a lot of businesses get it wrong, in particular, when it comes to knowing what their customer's problems are and figuring out how to solve them. On today's episode, we're talking about how to get in better touch with your customers, how to sell them what they want, and how to avoid getting distracted by shiny objects. As a bonus, John will also be nerding out about sales funnel information after the credits, so make sure to stick around for that.