James Cridland is a broadcast radio and podcast speaker, writer, blogger, expert, guru, basically: a futurologist. Although we talk a little about radio, the gist of this episode is about the business of being a thought leader in a niche field. We also discuss bookkeeping and whether or not overuse notices should come from you?Automatically generated transcriptFeel free to ignore this, it's just so the podcast becomes somewhat searchableSiri: [00:00:00] This is unpopular. Josh Withers: [00:00:01] Everyone this is your humble host Josh Withers, welcome to th Unpopular podcast. If you're listening through your regular podcast on other episodes go to unpopular dog show. And before this week's episode with James Cridland who's got a really cool title introduced to in a second I wasn't in about what's actually happening on Cnpopular. You see there's a free blog unpopular. This I see there's this free podcast and also also the members only blog which is available unpopular education anaphylaxis Alec was on the air is about accepting cash as a way of payment. A final personal pain. There's new better ways. Also why close down the Facebook group. That's right. The unpopular Facebook group did a slack thing is still happening or just no group like that I have no group but a big one that over in this week is about how to download images to share for your Instagram with our screen shot and screen shotting is straight from the mouth of the devil. And you just need to do that anymore. This week's episode is worth all the noise. According a cafe in Brisbane iconic coffee awesome location quiet but not quite enough. James Cridland is the guest. And we'll let him explain to you what he does. James Cridland: [00:01:07] When I say I say radio futurologist and they look at me and they laugh and they say what's that. And I said is a made up name that I put on my business card which is actually true but I'm a writer a speaker and a consultant helping radio companies understand what's next. Next on your arse. So what have you tried logistically. Just reply to me like a plain binary. Josh Withers: [00:01:33] James is a guest on the show because I want to talk about the business side of the future all. Her just being an author writer podcast a speaker email create a blogger and 2017 and the business idea that automation even just just plain or running a business but also to nerd at about radio because James has been the one to wait longer than I ever did I was only and I'm ready for a better decade. Southern Cross austereo Fairfax Media a couple of community stations. James has been doing it almost forever. Enjoy. James Cridland: [00:02:04] So this is my 20 something ninth year in radio. And I've done and I worked in lots of different bits of radio. But now I'm mostly working in the interesting bits in terms of you know new platforms. Digital radio Internet outcasting. Yeah. And also you know. And also really helping companies understand where things are. Things are changing just as in any business the way that we consume radio is changing the way that we do the radio and it's money is is changing you know so I help. Radio stations and other. And other folk understand how to make my stuff. [00:02:48] I want to talk about the business of being a future all of us which is a person that may not have been written you know soon but can we just start on radio because I'm on XM Radio which is sort of like a dirty word. But I still love either a dirty word or a very sensible word who pay my bills. I can press you through your e-mail. [00:03:14] Is that was I going to get to it. But I appreciate your passion for things Radio and also. Would you agree that the word radio is it. Is it diminishing or is it expanding too. We're going to gather up podcasts and digital streaming and streaming is radio becoming more of a collective term. [00:03:37]...