In the fourth episode of the podcast, The Upsell host Russel Lolacher talks to Victoria BC Police Department’s Mike Russell, who has significantly helped grow the brand and engagement in the community for his organization.

Word of the Week: COMMUNITY

In the show, Russel and Mike discuss the importance of community building to build trust; the many ways the Victoria Police Dept is engaging with citizens, including on Reddit; how strategy is not a one-size fits all; and how someone with no communications training can be so successful in adding humanity to his engagement.

We also find out the one word Mike would use to describe great leadership.

His Twitter: www.twitter.com/communitymike
Victoria Police Department:
www.vidpd.ca and www.twitter.com/vicpdcanada

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