The Virtual CMO

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On this "Marketing Monday" episode of The Virtual CMO podcast, join host Eric Dickmann as we launch the first of our eight-part series on common Marketing Mistakes for small and midsize businesses. In this episode, we discuss the importance of creating a brand story to build connections. Two coffee shops are used as examples to show the power of compelling brand stories and how it can create a compelling atmosphere that more naturally leads into a sales cycle rather than aggressively pushing a promotion or sale.Why is having a brand story important for your business?How coffee shops can be great examples of the power of stories for creating an atmosphere and brand affinityFoxtail Coffee in Orlando, FloridaBarney's Coffee in Winter Park, FloridaThe importance of building relationships and establishing trustFor a full transcript of today's episode: https://fiveechelon.com/the-virtual-cmo-podcast-s1e3Season 1, Episode 3
In this episode of The Virtual CMO podcast, your host Eric Dickmann discusses a recent research report by LemonLight Media on how the COVID-19 pandemic is affecting the marketing efforts of businesses across industries. We will discuss the impacts to:Budget spend and when to start spending againMarketing plans and content already producedAreas of future investmentAudience engagementManaging remote teamsOther impacts, negative and positiveKeep up-to-date with the latest blog articles at https://fiveechelon.com/blogFor more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.comFor a transcript of today's podcast and links to the research report, visit https://fiveechelon.com/the-virtual-cmo-podcast-s1e6/Season 1, Episode 6
This is the launch of The Virtual CMO podcast with your host, Eric Dickmann, Founder of The Five Echelon Group, a marketing strategy consulting firm focused on small and midsized businesses. In this episode, we discuss the concept behind a Virtual CMO and how it can impact your business. Topics will include:Interviews with marketing leaders in small and midsize businessesMarketing technology reviews and vendor interviewsBest of...marketing examples that are having a real impact todayIn this episode, we also cover:Why The Virtual CMO podcast?The problem of "low hanging fruit"The need for a comprehensive marketing strategyWhat is a Virtual CMO?Look for new episodes each week. A transcript is available at https://fiveechelon.com/the-virtual-cmo-podcast-s1e1/Season 1, Episode 1
The sky is falling! Watching the news every day makes it seem that way. There is no shortage of bad news for us individually, for our businesses, and the economy. The pandemic of the Novel Coronavirus (COVID-19) has presented government and business leaders with an unprecedented challenge of saving lives and the economy at the same time. It's not an easy task, and history will judge how successful they were, but for small and midsize companies, the realities of these changes are significant. For many, it pushes their viability to the brink, and every day becomes a fight for survival. As business owners, executives, and marketing professionals try to navigate these rough waters; there are some practical considerations of how to rework strategic business plans and deal with crisis marketing. In this episode of The Virtual CMO, host Eric Dickmann will discuss:Marketing should lead your recoveryAnalyze your dataAdjust your budget prioritiesFocus on your top customersThink differently about how you go to marketBe consistent in your outreachMake use of this downtimeDon't be tone-deafEmpathize first, sell laterBe open and honestFor a full transcript of today's episode: https://fiveechelon.com/crisis-marketing-how-to-rework-marketing-plans/Season 1, Episode 5
In this episode of The Virtual CMO podcast, your host Eric Dickmann answers questions from listeners about adapting marketing plans as the economy starts to reopen after the COVID-19 shutdown. "My company wants to hold back on marketing spend until the economy is stronger. What should I do?""I'm the only one left on my team after the others were laid off. How can I manage everything myself?"Our company needs revenue and my boss wants us to aggressively market but I'm not sure it will work in this environment. Any recommendations?""We used to do a lot of trade shows and events which brought in lots of leads but now they are canceled. What should we do instead to get those leads?""My manager wants me to cut back on spending until things get better so what should I be working on?"Keep up-to-date with the latest blog articles at https://fiveechelon.com/blogFor more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.comTo leave feedback, ask a question or inquire about being a guest, visit https://fiveechelon.com/the-virtual-cmo-podcastSeason 1, Episode 7
On this "Marketing Monday" episode of The Virtual CMO podcast, join host Eric Dickmann as we launch the second of our eight-part series on common Marketing Mistakes for small and midsize businesses. In this episode, we discuss common mistakes with social media marketing. With so many users on social media platforms, businesses have an incredible opportunity to increase brand awareness and engagement if they can avoid these common mistakes:Not setting goals that address your biggest challengesNot researching your audienceNot establishing metricsNot researching the competitionNot creating engaging, platform-specific contentNot making timely engagement a priorityNot taking the time to assess what's working, and what's notFor a full transcript of today's episode: https://fiveechelon.com/the-virtual-cmo-podcast-s1e4Season 1, Episode 4
In this episode of The Virtual CMO podcast, your host Eric Dickmann discusses ghosting in business. While the news is filled with stories about the Coronavirus epidemic, Eric argues there's another epidemic infecting our professional lives, the unhealthy habit of ghosting in business.The customer who goes missingRFP's falling into the voidBosses scared of conflictChronic ghosting in recruiting and HRSalespeople as frequent offendersWhy are people ghosting?Your personal brand is at riskFor more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.comFor a transcript of today's podcast, visit https://fiveechelon.com/the-virtual-cmo-podcast-s1e2/Season 1, Episode 2
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Podcast Details

Started
Feb 11th, 2020
Latest Episode
Mar 11th, 2020
Release Period
Weekly
No. of Episodes
4
Avg. Episode Length
14 minutes
Explicit
No

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