Marketing Mistakes Part 1 - Not Having a Brand Story

Released Monday, 2nd March 2020
Good episode? Give it some love!
Reviews
Creators
Lists
On this "Marketing Monday" episode of The Virtual CMO podcast, join host Eric Dickmann as we launch the first of our eight-part series on common Marketing Mistakes for small and midsize businesses. In this episode, we discuss the importance of creating a brand story to build connections. Two coffee shops are used as examples to show the power of compelling brand stories and how it can create a compelling atmosphere that more naturally leads into a sales cycle rather than aggressively pushing a promotion or sale.

  • Why is having a brand story important for your business?
  • How coffee shops can be great examples of the power of stories for creating an atmosphere and brand affinity
  • The importance of building relationships and establishing trust

For a full transcript of today's episode: https://fiveechelon.com/the-virtual-cmo-podcast-s…
Season 1, Episode 3

Episode Reviews

This episode hasn't been reviewed yet. You can add a review to show others what you thought.

Rate Episode

Recommend This Episode

Recommendation sent

Join Podchaser to...

  • Rate podcasts and episodes
  • Follow podcasts and creators
  • Create podcast and episode lists
  • & much more

Episode Details

Length
17m 14s
Explicit
No

Episode Tags

Do you host or manage this podcast?
Claim and edit this page to your liking.