Marketing Mistakes Part 1 - Not Having a Brand Story

Released Monday, 2nd March 2020
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On this "Marketing Monday" episode of The Virtual CMO podcast, join host Eric Dickmann as we launch the first of our eight-part series on common Marketing Mistakes for small and midsize businesses. In this episode, we discuss the importance of creating a brand story to build connections. Two coffee shops are used as examples to show the power of compelling brand stories and how it can create a compelling atmosphere that more naturally leads into a sales cycle rather than aggressively pushing a promotion or sale.

  • Why is having a brand story important for your business?
  • How coffee shops can be great examples of the power of stories for creating an atmosphere and brand affinity
  • The importance of building relationships and establishing trust

For a full transcript of today's episode:…
Season 1, Episode 3

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17m 14s

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