On this "Marketing Monday" episode of The Virtual CMO podcast, join host Eric Dickmann as we launch the first of our eight-part series on common Marketing Mistakes for small and midsize businesses. In this episode, we discuss the importance of creating a brand story to build connections. Two coffee shops are used as examples to show the power of compelling brand stories and how it can create a compelling atmosphere that more naturally leads into a sales cycle rather than aggressively pushing a promotion or sale.

• Why is having a brand story important for your business?
• How coffee shops can be great examples of the power of stories for creating an atmosphere and brand affinity
  • Foxtail Coffee in Orlando, Florida
  • Barney's Coffee in Winter Park, Florida
• The importance of building relationships and establishing trust

For a full transcript of today's episode: https://fiveechelon.com/the-virtual-cmo-podcast-s1e3

Season 1, Episode 3