On this "Marketing Monday" episode of The Virtual CMO podcast, join host Eric Dickmann as we launch the second of our eight-part series on common Marketing Mistakes for small and midsize businesses. In this episode, we discuss common mistakes with social media marketing. With so many users on social media platforms, businesses have an incredible opportunity to increase brand awareness and engagement if they can avoid these common mistakes:

• Not setting goals that address your biggest challenges
• Not researching your audience
• Not establishing metrics
• Not researching the competition
• Not creating engaging, platform-specific content
• Not making timely engagement a priority
• Not taking the time to assess what's working, and what's not

For a full transcript of today's episode:https://fiveechelon.com/the-virtual-cmo-podcast-s1e4

Season 1, Episode 4