In episode 71, host Eric Dickmann interviews Anastasia Leng. Anastasia is the Founder & CEO of CreativeX, formerly known as Picasso Labs. CreativeX is an automated creative excellence platform that aims to advance creative expression through the clarity of data. Their technology is used globally by Fortune 500 brands like Unilever, Nestle, Heineken, and even Facebook to measure creative efficiency, consistency, and impact across all their image and video content worldwide.

Prior to CreativeX, Anastasia co-founded Hatch, one of Time Magazine’s Top 10 Startups to Watch in New York, and one of the four most innovative retail companies. Leng had spent more than five years at Google, where she worked on every ad tech and analytics product, led entrepreneurship efforts in EMEA, and was responsible for early-stage partnerships for Google Voice, Chrome, and Wallet.

For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/using-ai-make-better-decisions-creatives-s5e5/

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