In episode 81, host Eric Dickmann interviews Tracy Sheen. Tracy is a digital marketer, business strategist, speaker, and author of- The End of Technophobia:  A practical guide to digitizing your business. She is also known as "The Digital Guide," who has been working in the marketing and sales space relating to small business technology adaptation for the past 30 years. Tracy is a pioneer in the Australian podcast movement she launched, called the globally successful "Not Another Business Show," and is a regular judge for the Australian Podcast Awards, the Australian Business Book Awards, and The Australian Web Awards.

Recognized by her profession as a 'Certified Practising Marketer' (CPM), Sheen has recently authored her first book, "The End of Technophobia: A practical guide to digitizing your business." This book teaches business owners how to run their business better by allowing them to actually use the digital platforms wisely.

She is a regular commentator, speaker, and trainer in the areas of digital marketing and small business technology. Tracy Sheen has worked with numerous startups, small and large enterprises, and government institutions such as-  Lockyer Valley Regional Council. Stanthorpe & Granite Belt Chamber of Commerce, YBG Business Group, Toowoomba Region, and City of Ipswich.

For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/why-its-time-to-digitize-your-business-s5e15/ 

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