Technology and social media have completely changed the landscape for buyers, sellers, and agents, causing a seismic shift.

On the one hand, younger entrepreneurs are entering the real estate market and bringing their digital expertise with them. Simultaneously, millennials have become the single largest buyer demographic, accounting for nearly 25% of all sellers, and relying on the Internet to get things done. If you, as a real estate agent, aren’t keeping up with this shift, you run the risk of fading to the background and not being seen.

Personal branding and branding in general are now more important than ever. Your competition is moving quickly building out their websites and social media presence and making a name for themselves.

Brian Gardner is co-founder of Agent Engine. They assist real estate agents and other industry professionals in establishing a digital presence, utilising the power of technology and social media to build (and grow) their business. He’s previously the co-founder of StudioPress (sold to WP Engine in 2018) which powers hundreds of thousands of WordPress websites. 

Brian joins The Weekly Boost to discuss his personal branding expertise as well as his thoughts on the future of the real estate industry and developing a strong online presence.

00:00 Introduction

2:06 Who is Brain Gardner?

4:56 Why Agent Engine? Why Real Estate?

7:06 Why build a personal brand?

8:50 When you decide to build a brand, where do you start?

10:44 Designing a personal brand and website that works

13:33 Should content come first?

15:51 Choose the medium that works best for you and your consumers

17:15 Be authentic, be consistent

20:03 How does Agent Engine revolutionize the real estate industry

23:48 Advice to people just getting started in to the real estate business

25:32 Mistakes to avoid when building your personal brand

31:02 How do you quantify how your website is performing

35:49 Leverage what you can in the beginning or you run the risk of wasting too much money

Other ways to listen: 

Listen on iTunes: https://podcasts.apple.com/us/podcast/the-weekly-boost/id1506520257

Listen on Spotify: https://open.spotify.com/show/2nvMtw4gn5qm0Wrv3DqWbM 

Subscribe to the newsletter & get future episodes sent straight to your inbox: http://www.ricardobueno.com/boost/ 

To learn more about Agent Engine:

Website: https://www.Agentengine.com

Instagram: https://www.instagram.com/agent.engine/

To connect with Brian:

Website: https://www.BrianGardner.com

Instagram: https://www.instagram.com/bgardner/

Twitter: https://twitter.com/bgardner

Facebook: https://www.facebook.com/bgardner/

To connect with Ricardo Bueno:

Website: https://www.ricardobueno.com/

Instagram: https://www.instagram.com/ribeezie/

Twitter: https://twitter.com/ribeezie