Today I'm talking with Christy Laurence, the CEO and founder of Plann, an app that Wit & Delight uses to manage our Instagram accounts every single day. I spend a ton of time on Instagram, and this app has made my life so much easier. It's allowed me time to do more of what matters to me most on Instagram, which is connecting with people.

Plann was founded in 2016 and it's a business that grew out of a traumatic personal experience. Christy bootstrapped the business to seven figures in only twelve months. Used by over 1.5M+ brands in over 160+ countries, Plann has ranked in the top 800 grossing apps in the world, has a website visited by millions, and has a loyal customer base.

Christy's story is one of perseverance and focus. Today she's sharing how she built her business from the ground up, how she incorporated self-care into her life after an intense health scare, and tips for how to optimize your content on Instagram.


You can find Christy on Twitter at @ChristyLaurenc3 and on Instagram at @christyladylaurence. PLANN can be found at www.plannthat.com.

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