Conceptual thinking is the ability to connect ideas and turn abstract thoughts into compelling concepts people can visualize. This skill is highly profitable and highly underrated. We don’t talk a lot about conceptual thinking, just as we don’t talk a lot about writing. Yet it is so important. Conceptual thinking produces best-selling books, billion-dollar brands, and paradigm-shifting thought leaders. Conceptual thinking is the very core of what makes information compelling. If we can feel it, and conceptualize it, we can see it. If we can see it, we can believe it.

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