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49. The Full-Proof Way to Be Memorable

49. The Full-Proof Way to Be Memorable

Released Wednesday, 2nd December 2020
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49. The Full-Proof Way to Be Memorable

49. The Full-Proof Way to Be Memorable

49. The Full-Proof Way to Be Memorable

49. The Full-Proof Way to Be Memorable

Wednesday, 2nd December 2020
Good episode? Give it some love!
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McKinsey & Company for its emphasis on PowerPoints. Underlying the PowerPoints, however, are the writing process and argumentation. McKinsey & Company encourages its employees to write because writing clarifies thinking. They also encourage their employees to use the rule of three, which states your argument should comprise three reasons—not two, not four. The number three makes your argument look convincing, concise, and coherent. It’s the number that has the most impact on people.


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