As the world of software products becomes easier to access for anyone, regardless of education or income, we’re beginning to see new apps, websites, and SaaS products flood our computer and phone screens. This can make it hard to choose the right tool and maybe even make you wonder why you should bother building a software product yourself. But the dirty little secret is that most of the products out there don’t take advantage of one of the secret super powers of successful software products: letting your customer tell you what to build and how to build it.