The Content Marketer's Surprise is a collaborative Christmas story written by 25 team members at Express Writers. Synopsis: Our customer is the hero, and the story begins with our hero (agency marketer) facing the common problem we solve (his boss has tasked him with content on a deadline). To up the ante, Santa on his sleigh appears and presents another (magical) problem to our hero's load (an assignment to... *gasp*.... ghostwrite The List!). He finds our name on The List, and we offer the solution he needs: copywriting support! Right after he gets the order in, the Grinch destroys his computer, but luckily Santa saves him by gifting him a new one. He can finally see content progress by Express Writers, switch to decaf coffee, and go to sleep. The order is done and up to par in the morning. Santa is happy, his boss is happy, and our hero looks good! Finally, taking notes from Jay Baer's word-of-mouth marketing principles we end the story with the hero so delighted that he talks about us at the Christmas party, where a referral is made. *See the full story with narration: https://expresswriters.com/the-content-marketers-surprise-christmas-story * Listen to the Write Podcast with show notes: www.expresswriters.com/write-podcast * Get Julia McCoy's books on Amazon: https://www.amazon.com/Julia-McCoy/e/B01EGB9EDW