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Express Writers
The Write Podcast | Hosted by Express WritersEpisodes
Express Writers
The Write Podcast | Hosted by Express Writers
A Business podcast
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Episodes of The Write Podcast
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The one and only Michele Linn is my guest of honor on this episode! For episode 43, I’m picking Michele’s brain on original research and why it’s an awesome tool for better content, more leads, more engagement, and more authority for your brand
Welcome to episode 42! Today I’m chatting with Brian Fanzo, a podcaster, Millennial keynote speaker, and the founder of iSocialFanz. Brian's story, told in today's podcast, is the epitome of "cool:" he was a helpdesk employee for the Department
[Christmas Special] The Content Marketer’s Surprise: A Narrated Christmas Story (by Express Writers)
The Content Marketer's Surprise is a collaborative Christmas story written by 25 team members at Express Writers. Synopsis: Our customer is the hero, and the story begins with our hero (agency marketer) facing the common problem we solve (his b
Amanda Bond is known as “the slayer of Facebook ad B.S.” And nothing could be truer. Amanda is a straight-shooting ad strategist and consultant who tells it like it is. Along with running The Ad Strategist, also moonlights as a HubSpot Academy
83% of Americans say that a word of mouth recommendation from a friend or family member makes them more likely to purchase that product or service. In this episode, Jay Baer and I talk llamas vs. alpacas, why word-of-mouth marketing matters so
E39 Henneke Duistermaat on How to Improve Your Copywriting Skills Even if You’re a Non-Native Writer
Today, I’m chatting with one of my copywriting heroes, Henneke Duistermaat! She’s known for her engaging, clear, and actionable writing style on her blog, Enchanting Marketing. Not to mention, her blog illustrations featuring her alter-ego, Hen
Jeff Goins is a writing legend. He's the best-selling author of five books for writers and creatives, including The Art of Work and Real Artists Don’t Starve - and his books have made multiple bestseller lists, including The Wall Street Journal
E37 Building a Content Marketing Empire and the 10% vs 10x Framework with Garrett Moon of CoSchedule
Garrett Moon, the CEO and co-founder of CoSchedule, joins me to talk about how he's grown a massive content marketing empire. Listen as he discusses an amazing, powerful framework for prioritizing the right business and marketing opportunities,
Today, my husband joins me for the first time ever on the Write Podcast. We're revealing the good, bad and ugly of "outsourcing content," with a goal to end the stigma around the idea of outsourcing when it comes to hiring writers. Josh McCoy j
E35 Empathy in Content Marketing with Jason Schemmel (Why & How it’s Crucial to Your Online Success)
Why is the ingredient of empathy so vital to online (and business) success? Find out in this insightful episode of the Write Podcast featuring guest Jason Schemmel, podcaster, speaker, and entrepreneur. Learn ways you can inject more empathy in
How do you create content to make sure people are going to want to come back the next week? Today, I’m bringing in Chris Strub to discuss how to create episodic content, which can seriously boost your storytelling power, engagement, and your br
Are you sourcing and crediting in your content responsibly? Or, are you unwittingly committing copyright infringement? In Episode 33 of The Write Podcast, I sit down and chat with Richard Chapo, a veteran internet lawyer with over 24 years of e
In 2018, just creating "basic online content" has become a robot's job. Billions of articles are written by AI. But content marketing, which drives people to action and creates relationships, is another story. This can only be accomplished with
Aaron Orendorrf is a rock star content marketer, and top-read guest blogger at Forbes, Mashable, Copyblogger, Inc., Entrepreneur, Fast Company – and that list is just for starters. He has authored some of the top-read, top-shared blog posts of
For our 30th episode, I’m doing things a little differently. It's just me in a solo episode, sharing the secrets behind how I was able to do it all last year: create and launch a course, run an agency of more than 40 team members, write and sel
Susan Moeller, Business Development Manager at BuzzSumo, joins me on this episode to dig into the ins and outs of creating, building, and nurturing influencer relationships (the right way). Catch the bonus story of how Susan also taught writing
Today we’re diving into a huge topic for any marketer, whether you’re just starting out or are an old hand in your niche: your marketing message. Our guest, offering tons of tips and advice on this topic, is Ivana Taylor of DIY Marketers. As a
Gini Dietrich is one heck of a female powerhouse content marketer. Just check out the opening on her company, Arment Dietrich's, About page: "Once upon a time there was a young lady who was a bit too big for her britches and had a pretty big pr
Today, at 21, she's earning $80,000/month. “Am I too young to do this?” is a question Taylor Manning has often asked herself. She received her A.A. in high school, then her B.A. at 19. In college, she watched a video about how to make money onl
Maya Elious started out doing web and graphic design. She always enjoyed helping people “look good” online, which naturally led her to brand strategizing. She worked with coaches, authors, teachers, trainers, and more, but she kept running into
Danielle started out with no business background, no MBA, and, of all things, a Bachelor's degree in biology. How did she flip from wanting to be a cardiologist to becoming a successful entrepreneur? It all started with a personal problem she h
Joe Pulizzi joins Julia on an actionable, fun episode discussing the roots of content marketing (could it really have started 300 years ago with Benjamin Franklin?), Joe's history, and where content marketing is today. Plus, join in to listen a
What does "success" mean when it comes to blogging? How do you decide on which topics to write, and which ones aren't worth the effort, or won't bring ROI? Finally, what do you do with all of the traffic that starts trickling in when you consis
Content marketing is a long haul, but just how long? How do you stay productive and focused during the ride? Sujan Patel joins Julia a second time to discuss a timely topic that virtually all content marketers struggle with: maintaining product
What is influencer marketing, and why does it matter for brands and marketers today? Mark, an internationally recognized author, speaker, college educator, and marketing strategy consultant, joins Julia to talk influencer marketing, why it is c
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