Terry Lancaster is a speaker, lifelong entrepreneur and the #1best selling author of BETTER! Self Help For The Rest Of Us. He writes and speaks on the power of habit and focus, helping people build better lives, one better decision at a time, one minor adjustment at a time, one better focused action at a time.

He is a TEDx speaker, and his articles have appeared in multiple forums, including The Good Men Project. He is co-founder and VP of Making Sh!t Happen at Instant Events Automotive Advertising. For the last 20 years he’s been producing the biggest, loudest car dealer commercials in the history of big, loud car dealer commercials, most of that time working from home in his underwear.

Born and raised in Nashville, TN, he holds a degree in English/Journalism from Tennessee Technological University, where he learned how to program ginormous room-sized computers using a deck of cards and a rubber band, and how to edit newspaper and radio ads using a ruler, a razor blade, and scotch tape. And while all of that may make him sound MacGyver cool, it hasn’t come in handy much since graduation.

Along with his wife of 28 years, Terry is the proud parent of three daughters and spends most of his free time, like every other middle-aged, overweight, native southerner, at the ice rink playing hockey.