In this episode of the Yoast SEO podcast, Joost talks with Christi Olson, Global Media SEM Team Lead at Microsoft. Joost and Christi discuss their views on Search Engine Marketing.

A glimpse of the discussed topics:

• 3:35 - Name changes of Bing and the components of the algorithm
• 6:50 - What SEOs can learn from SEA tactics - and the other way around
• 14:06 - How did Search Engine Marketing tools evolve? What changed for the better and which updates do not seem to make anyone happy?
• 26:53 - How can the current Microsoft toolset help you to rank better on Search Engine Result Pages? Both paid and organic.
• 32:20 - Christi shares some sneak peeks into Microsoft e-commerce tools that currently are being developed.
• 36:50 - Christi's advice for business that don't know if they should invest in SEO or paid search?
• 41:20 - Important Bing Webmaster tools updates from the past months