Of course pet owners buy certain products that non-pet owners do not need. But, did you ever consider how owning a pet influences your shopping habits? We all need pet food, supplies, toys, treats, etc. How do we choose one product over another? What influences our buying decisions?

In this week’s episode, I’m speaking with Adrian Tennant. He is the Vice Pesident of Insights at Bigeye, an advertising agency based in Orlando, Florida. The company has recently done a research study, led by Tennant, to find out how owning a pet influence purchases, brand appeal and devices.