Today I'm thinking about specialized marketing. As a case study, we look at Morning Light. This is a new book of poetry (or a devotional) from The Rev. Merianna Neely Harrelson looking to address a variety of audiences looking for a similar value proposition. Let's think about how each of our marketing efforts impact what we're trying to accomplish and how well we're actually doing what needs to be done. Special Guest: Merianna Neely Harrelson.
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