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Beyond the Prototype: Navigating that Fuzzy Area between Ideas and Outcomes with Douglas Ferguson

Beyond the Prototype: Navigating that Fuzzy Area between Ideas and Outcomes with Douglas Ferguson

Released Wednesday, 6th May 2020
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Beyond the Prototype: Navigating that Fuzzy Area between Ideas and Outcomes with Douglas Ferguson

Beyond the Prototype: Navigating that Fuzzy Area between Ideas and Outcomes with Douglas Ferguson

Beyond the Prototype: Navigating that Fuzzy Area between Ideas and Outcomes with Douglas Ferguson

Beyond the Prototype: Navigating that Fuzzy Area between Ideas and Outcomes with Douglas Ferguson

Wednesday, 6th May 2020
Good episode? Give it some love!
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Today we talk with Voltage Control president Douglas Ferguson and we're taking you beyond the prototype. If you ever run a design sprint, or even if you simply sat down at your desk to think through a really cool idea for a product or a new podcast or how do we improve something in your neighborhood. You started the design process. The question is, how do you go from a good idea to putting something out into the world? Douglas helps us find out.
"You gotta slow down to go fast" - Douglas Ferguson
Voltage Control president, design thinking facilitator and innovation coach Douglas Ferguson recently published a book called Beyond the Prototype that aims to help teams and organizations (and individuals!) go from generating awesome ideas to implementing them. Over the course of our conversation we cover:

the power of systems thinking
seeing variables in the design ecosystem
facilitation as model through systems thinking
The connections between organizations and society.
HR departments using design thinking to point the lens inward
Caution that when we compress ideas there is opportunity to meaning to be lost
Why facilitation is such a crucial role

for example, realizing if you’re using one word to mean two things, or two words to mean the same thing - skilled facilitating brings these discrepancies and differences in meaning into focus for teams to help them overcome roadblocks in understanding


Why so many start up founders get stuck on the idea of scale rather versus pursuing a smaller, but passion-driven idea
How design facilitation sessions are about harnessing the power of the child’s mind - playful energy
and debriefing as a crucial stage in any process: can you answer the question of why did we did this?

Links and Resources mentioned in today's episode
voltagecontrol.com
beyondtheprototype.com
startwithin.com
Beyond the Prototype book
Jake Knapp - Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Greg Satell - Cascades: How to Create a Movement that Drives Transformational Change
David Epstein - Range: Why Generalists Triumph in a Specialized World

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This Anthro Life is the premiere go-to Anthropology Podcast that fuses human insights with cultural storytelling. We equip you with a deep understanding of the human experience to revolutionize your decision-making strategies and social impact. Head over to https://www.thisanthrolife.org to learn more. Spearheaded by acclaimed Anthropologist Dr. Adam Gamwell, This Anthro Life equips leaders, individuals, and organizations to shape a more compassionate future. We aim to broaden perspectives and fortify decision-making skills by fostering a profound understanding of culture coupled with the transformative power of storytelling. With curated conversations and thought-provoking discussions featuring humanity's top makers and minds, prepare to have your perspective transformed. This Anthro Life delves into various facets of human society—from examining the complexities of cultural identity to understanding the influence of technology on our everyday lives.🌍 Change Your PerspectiveExplore the complexities of life in a simple and engaging way. From AI and robotics revolutionizing the nature of work to emojis changing how we communicate, we delve into the forces shaping our world. No topic is off-limits—fossil fuels and their impact on our planet, the race to find alternative energy solutions, and so much more.🎙️ Captivating ConversationsGo beyond surface-level discussions with deep dives into fascinating topics. Dr. Adam Gamwell's interviews are thought-provoking, enlightening, and always entertaining. Carefully crafted questions ensure engaging conversations that are free from jargon, making them accessible to listeners of all backgrounds.✨ Key TakeawaysGain valuable insights from each episode that you can apply to your own life. Discussing wisdom gained from the edges of society, we extract impactful quotes and actionable ideas from our guests. Expand your horizons and develop a fresh perspective on the challenges we face as individuals and as a global community.🔊 Join the Community on SubstackSubscribe to "This Anthro Life" now for a weekly dose of eye-opening conversations. Share the podcast with friends and family who crave intellectual stimulation and diverse discussions. Be a part of the movement to change how we approach design, culture, business, and technology. Beyond offering an engaging outlook on human experiences, This Anthro Life lends its anthropological expertise to businesses, organizations, and individuals. We help them navigate challenges with effective communication techniques and innovative problem-solving strategies rooted in a nuanced understanding of human behavior and social structures. Get in touch.Join us on this captivating voyage of storytelling at the crossroads of culture, design, technology and business. We're excited to collaborate with you in shaping a more compassionate world through an enriched narrative of the human experience. Experience breakthrough perspectives on human experiences and come away equipped to make enriched decisions that contribute positively to your sphere. Join us as we shape a more connected, hopeful narrative - one human story at a time.

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