5 Questions That Make It Easy
Welcome to Season 8, Episode 7 of the This Is Your Life
podcast. In this episode, Michele Cushatt
and I discuss how to wow your customers.
Today’s marketplace is more noisy and competitive than it’s ever been. If you want to capture—and keep—your audience’s attention, wow needs to be a part of your business plan. In today’s episode, we give you 5 questions you can ask yourself to jumpstart the wow factor in your own business.
Listen to the Audio
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NOTE: We are not recording a video version of the podcast this season. Enjoy the audio or subscribe to the podcast above. In this episode, you’ll discover:
- Tips for identifying the wow opportunities in your products or services.
- Why you MUST care about the way your customer feels about their interaction with your organization.
- The relationship between expectations and wow experiences.
- What you can expect if you leave your customers disappointed (and how to avoid it).
“ “Wow” experiences are the new customer satisfaction. We must strive to exceed expectations.—MICHAEL HYATT
Read the Transcript
You can download a complete, word-for-word transcript of this episode here
, courtesy of Ginger Schell
, a professional transcriptionist, who does all my transcriptions.
Join the Conversation
My favorite part of doing these podcasts is participating in the conversation they provoke. Each week, I ask one question. This week, it is this:
Question: Have you ever been wowed by a company? What was that experience like?
Explore Additional Resources
In this episode we mentioned the following resources:
Michael Hyatt is the author of the New York Times, Wall Street Journal, and USA Today bestseller, Platform: Get Noticed in a Noisy World
. Recognized by magazines like Forbes and Inc as an important online marketing and leadership expert, he’s also the founder of Platform University
and 5 Days to Your Best Year Ever
. Read more about him here
Michele Cushatt is a popular speaker and author. Follow her on Facebook
, or her blog
. She’s a three-time cancer survivor with a powerful, personal story. Listen to it here
or read about it in her memoir, Undone: A Story of Making Peace with an Imperfect …
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