Episode from the podcast
This Old Marketing
PNR 202: Mayo Clinic Invests in Voice Search with Amazon
Released Monday, 25th September 2017
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In this episode of This Old Marketing, Google buys HTC, talent is drying up in advertising, and the Mayo Clinic figures out how to dominate Alexa's voice search results. Rants and raves include predictive analytics and this week's This Old Marketing example is full of Fluff.
This week's story links:
Any listener that tweets using #thisoldmarketing between the dates of September 30 through October 28 will be entered into a drawing to win an annual
account plus a signed copy of Joe and Robert’s new book,
. One randomly selected participant will be drawn each week; four winners in total.
Google sets its sights on the iPhone with HTC deal
ANA Warns of Talent Crisis As Industry Struggles to Appeal To College Graduates
DEEP COVERAGE Mayo Clinic Offers First Aid Assistance On Amazon AlexaH/T W. Jeffrey Rice @WJeffreyR
EPISODE SPONSOR: SNAPAPP Download the SnapApp report “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at
RANTS AND RAVES
TOM - FLUFF
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From The Podcast
This Old Marketing
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.
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