Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News INSTAGRAM • IGTV is here! How do marketers use it? • Hashtag Study: Should we put them in the caption or comm

The $1000 Experiment: Do Campaign Objectives Work?

Jun 15th, 2018 24m 13s

The $1000 Experiment: Do Campaign Objectives Work? Internet will consume more views than TV now New video stickers on Instagram Facebook to launch organic A/B testing What to expect at Instagram’s big June 20 event Facebook’s new “shopping exp

Does Posting More on Instagram Hurt You?

Jun 8th, 2018 31m 11s

Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News Here's what's on the agenda: INSTAGRAM Algorithm explained… by Instagram (finally!) Does posting more often h

How Facebook's News Feed Works

May 25th, 2018 32m 3s

Here's what's on today's agenda: Facebook: — How the News Feed really works — Facebook working on an Influencer Marketing platform (!) — New rating system for businesses coming — FB Groups goes after learning content platforms — Direct home-ser

How to Avoid Facebook Ad Denaisl

May 18th, 2018 30m 6s

Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News Here's what's on today's agenda: FACEBOOK • How to create posts that do not allow comments • Creating “secret

Facebook's High Engagement Times Revealed

May 11th, 2018 22m 35s

Here's what we're covering on today's This Week in Digital Marketing: Facebook — What day/time is strongest for engagement? — Facebook quietly drops PPE (pay-per-engagement) — New video insights now available — Significant upgrades to Facebook

Spring is Here. And So's the AR.

May 4th, 2018 30m 18s

Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News On this episdoe: Twitter: Change your password. NOW. Facebook • New Analytics App! • New tools for Group admi

The Instagram Stories Algorithm Revealed!

Apr 27th, 2018 16m 46s

Our lead story today: Instagram Stories algorithm revealed! I'll walk you through the secrets to getting more views on your Stories. Also: — Facebook sees no drop in usage after scandal — Facebook still launches PR campaign in TV ads — Yahoo! s

Search is UP and social is DOWN.

Apr 23rd, 2018 24m 44s

Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News Top Story: Search kicks social out of top-referral source Facebook — Facebook considering adding “downvoting”

The Facebook scandal fallout continues — and hits marketers hard.

Apr 13th, 2018 33m 27s

Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News On this week's episode of This Week in Digital Marketing: The Cambridge Analytica fallout continues — how it

TWDM is taking a week off.

Apr 6th, 2018 31s

Hi, you beautiful podcast bastards. ? I'm out of town again, and this particular hotel has terrible wifi, so there won't be a This Week in Digital Marketing, since it's done live. Back next week!

Instagram algo change, a review of the Mevo camera, and more!

Mar 23rd, 2018 33m 42s

Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News. REVIEW: Mevo Livestreaming Camera Instagram • Algorithm backs off a little — good news for marketers • Shopp

The Facebook scam I nearly fell for

Mar 16th, 2018 34m 24s

Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News. Here's the lineup for this week's show: Important new Pew data on Social Media usage Facebook • Time-spent i

A Deep Dive Into the New Facebook News Feed Algorithm

Mar 9th, 2018 46m 34s

Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News A Deep-Dive into the New Facebook Algorithm: What Works Now and How Your Strategy Needs to Change ALSO... Fa

Facebook pulling metrics, what's Vero, and what stinks at Instagram?

Mar 2nd, 2018 42m 12s

Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News. FACEBOOK: Dropping some key ad metrics (!) — Messenger opens up to web-chat integration — FB’s dual-feed tes

Everyone hates Snapchat. And Twitter hates you.

Feb 23rd, 2018 28m 47s

Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News Here's what's on this week: — The Snapchat exodus has begun — Meanwhile, Google is now doing “Stories” as wel

Kiss Your Hashtag Contests Goodbye

Feb 19th, 2018 32m 27s

Facebook Are brands using FB Live yet? What we’ve learned doing our Lives for clients Recommendations for mics and stabilizers 6-second ads over-performing Are reviews being dropped? Instagram Kiss your hashtag contests goodbye Notificat

Facebook Reach to Drop by 20% on Monday (wtf?!)

Feb 10th, 2018 40m 56s

Facebook Organic reach may drop 20% on Monday (!) Goodbye News Feed? Downvote button being tested Cash for “moderation causes” Publishers starting to bail out on Facebook Instagram Catalog Ads available Share any post as a Story Cinemagr

New Instgram, Google's "Trigger" Ads, and Why Facebook Ads Are Costing a Lot

Feb 2nd, 2018 37m 21s

Don't forget to visit http://thisweek.news if you want to watch the video version. On this week's This Week in Digital Marketing, we cover the HUGE change to Instagram publishing, a great tool to measure your Facebook Pages organic reach, some

TWDM - January 26 2018

Jan 27th, 2018 37m 13s

On this week's episode: • iMessage for Business?! • GIFs coming to Instagram Stories • Snapchat Stories to be Shareable • A Cautionary Tale About Wikipedia • How to Turn Off Instagram’s Creepiest Feature • Facebook Releases Video Consumption D

December 11, 2015

Dec 11th, 2015 1h 6m

Facebook ad rates are steeply climbing. I'll explain why and how to buffer yourself against it. If you're doing ANY Facebook advertising, there's a good chance you're missing incoming comments. I'll show you how to fix it. The half-life of a tw

November 20, 2015

Nov 20th, 2015 35m 11s

Facebook drops oCPM, a walk-through of RescueTime (http://todmaffin.com/rescuetime), Facebook's new "At Work" platform, engagement and reach is dropping, and how to prevent getting $8 clicks on social advertising.

November 13, 2016

Nov 13th, 2015 42m 41s

November 6, 2015

Nov 6th, 2015 37m 48s

October 30, 2015

Oct 30th, 2015 37m 7s

— How we got post engagements for less than a penny each on a client's Facebook Page— New data showing how much stronger Facebook is getting at click buys— My special Browser Folder system for keeping up to date on the latest news— The super-he