We met Curtis Machek almost 300 TWiRT episodes and exactly six years ago! In 2016 he won awards for “Broadcast Logger”, a cloud-based audio recorder for radio stations. Since then he’s working with radio stations, auto dealers, and medical clinics to effectively engage their listeners, customers, and patients. Text Groove does this with opt-in text messaging that’s designed specifically to not annoy, but to engage the recipients, inviting them to listen, test drive, and stay healthy. We’re focusing on the radio stations’ use of this technology - how to misuse it, and of course, how to use it properly to build loyal audiences.