Lost embraced and encouraged its rabid fan base with an onslaught of creative viral marketing, from ARG games like HansoExposed, and Lost University, to showrunner podcasts and copious exclusive DVD features. Overseas, Sky1 even had an after show, The Lost Initiative. Lost changed fan engagement forever so, co-hosts Tara Bennett and Mo Ryan welcome former ABC transmedia innovators, John Bernstein and David J. Daniels, and Editor of the Official Lost Magazine and co-host of The Lost Initiative, Paul Terry, to dig into it all.

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