Hey everyone! I am Timur, a SEO specialist at Clickthrough Limited and your host for today! The topic we are going to cover in this episode is local SEO basics. This podcast and everything in it can be useful for SEO beginners, small business owners, or anyone who is keen on search engine optimisation. So, let’s get started!

First of all, let me define local SEO for those of you who are confused about it. SEO involves learning how to optimise your website to rank better in search engines. But, we are talking about the whole search here, regardless of region. 

But, what if you want to target specific audiences located in your area? Well, that’s what local SEO is. It is the way to optimise your website to rank better in your particular region. It consists of things such as Google My Business optimisation, adding your website to Google maps, working on local backlink profiles, publishing press releases, and lots of other things. 

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