Pop culture permeates our lives—whether it’s music blaring from car windows, billboards we see or watching Netflix in the evening. Professors can use the information their students are exposed to as a way to meet students where they are and make learning relevant. I’m joined by Dr. Katherine Wheatle, Lumina’s strategy officer for finance and federal policy, and Bridget Yuhas, director of student affairs assessment and planning at Butler University. Bridget studies the use of pop culture in higher education and helps extend Katherine’s episode 3 segment “Pop Ed”. Liz Dozier, founder and CEO of Chicago Beyond, also joins us to talk about their new guidebook called “Why Am I Always Being Researched.”  The guidebook gives practical advice for community organizations, researchers and funders to try to create a level playing field for non-profits, researchers and funders.