Here are the social media platforms and content to focus on right now.
To work out the most popular topics for this podcast, all I need to do is go back into the control platform and see which episodes have the most downloads.
...and if I need any confirmation, I head into the back end of Jigglar, our online design template platform and look at what the most popular downloads are about.
I'm sure you guessed it... social media.
But then I sometimes wonder if social is popular because it works or because it's free. I think it's definitely, a combination of both.
In this mini-episode I want to share what I've learned about social media in the last year and also give you the heads up on which platforms agents are using the most to get results and what type of content they're posting.
There's a massive shift going on right now and we're all part of it. In fact, I believe real estate is one of the industries that has the most gain from this shift.
This shift is not only about how we're reaching out and connecting with future clients, it's about how they are reaching out and connecting with us.
For example, you're listening to this podcast episode right now by choice. You're not listening to a podcast about Latvian rugmaking or instructions on how to train your Portuguese water dog. You're looking for ideas and inspiration on winning more listings and making more sales.
It's the digital age and suddenly, we have choices to consume the type of content we want to consume. Your future clients are doing the same thing.
Right now they're searching Youtube for information. They are just as likely to click on a video that offers the 7 things they must know before they selling in 'your area' or a video that's all about the top 3 ways to create a buyer's bidding war when selling in 'your area'.
In fact, there is so much demand for highly relevant and niched content people can consume, that it's almost impossible to match it with the supply required.
It was the early two thousands when the global media giants started diversifying because they could see the writing on the wall.
If you owned a bunch of newspapers and magazines in the late nineties, your readership was starting to go elsewhere. The monthly circulation of the larger mastheads was falling like a brick as companies like News Corp, one of the biggest in the world, scrambled to understand and then try to capitalize on the new digital world that caught them napping.
I think the best way to look at the changes between the old newspaper and magazine world from last century and the digital world we know today is to compare Rupert Murdoch's News Corporation to the novelty online start-up that nerdy student Mark Zuckerberg founded in his Harvard dorm room in 2004.
Comparison is relatively straightforward as the stock of both companies is publicly traded.
Founded in 1980, News Corp has a market capitalization of $15 billion while Facebook comes in at close to $900 billion or 60 times that of News Corp.
This begs the question: Is a social media ad likely to be 60 times more effective than a newspaper or magazine ad? I'd say a resounding yes. And with good reason.
Look at the specific media changes around this shift to digital.
Radio has been replaced by iTunes, Spotify and Podcasts
Billboards, Magazines and Newspapers have been replaced by Facebook, Instagram Reddit and Twitter to name a few.
TV has been replaced by Youtube and a whole range of streaming services like Netflix and HBO.
Letters in the mail have been replaced by email and a bunch of messaging services.
Outdoor advertising is pointless because it's way harder to engage a potential client and the last time I looked around at other drivers at the lights, everyone had their noses in their phones.
I didn't start out trying to convince you of the obvious marketing shift, I think you already know that because your one of my listeners and your smart.
My mission is to get you to do more of it starting...