Consumers are way smarter than marketers give them credit. They also have more choices than ever before. Mayur Gupta joins Stewart Hillhouse to discuss why brands need to think about more than just topline revenue.

On this episode, Mayur and Stewart discuss:• How At A Systematic Level, Marketing Is All About Behaviour Change• Why Marketers Must Now Have A Blend of Analytical and Creative Skills• How He Balances Profitability with Purpose• And So Much More

Mayur is CMO at Gannet (USA Today) who's previously run teams at Freshly, Spotify, and Kimberly-ClarkLinkedIn: https://www.linkedin.com/in/inspiremartech/

Connect with Stewart on Twitter: https://twitter.com/stew_hillhouseJoin Top Of Mind: https://stewarthillhouse.com/topofmind/