Getting traffic to your website is pointless unless you're able to convert. Khalid Saleh joins Stewart Hillhouse to discuss why conversion rate optimization is a marketer's best secret weapon.
On this episode, Khalid and Stewart discuss:
• Lessons in Bad Usability (And How It's Cost Taxpayers Over $1.3B So Far)
• People's Two Most Precious Commodities
• The 3 Factors Khalid's Found to Drive Most Buying Decisions
• How He Steals Words Right From His Customer's Mouth For His Copy
• And So Much More
Khalid Saleh is an expert in conversion rate optimization and user research.
He’s the CEO of Envesp, and the co-founder of FigPii.