Episode from the podcastTop Of Mind with Stewart Hillhouse

How To Kickstart A New Brand with Matt Kerbel

Released Tuesday, 7th July 2020
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In this episode, Matt and Stewart discuss:
  • What Matt Learned from Working with Household Brands Like Lyft, MeUndies, and Call of Duty
  • Why Paying Attention to Consumer Behaviour Is The Best Way To Predict The Future
  • How He Gamified His Waitlist (And Got Tens of Thousands of Eager Signups)
  • Finding The Right Early Adopters
  • And So Much More

Matt Kerbel is a Senior Marketing and Brand Strategist who's made a name for himself working for Challenger brands. He's currently In Charge of Marketing and Brand Strategy at Canoo (https://www.canoo.com/). You can connect with him on LinkedIn here: https://www.linkedin.com/in/matthewkerbel/

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