Episode from the podcastTop Of Mind with Stewart Hillhouse

Marketing To Mums: The Biggest Opportunity Most Are Getting Wrong with Katrina McCarter

Released Wednesday, 20th May 2020
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Globally, mothers are responsible for 80% of consumer spending. Yet, according to Katrina McCarter’s research, over half of mums don’t feel like brands understand them.

In this episode, Marketing To Mums expert Katrina McCarter explains how to market your products to the most under-appreciated buying segment out there.

We discuss:

Why Mum Is The CFO of the House

How Mothers Influence Each Other’s Buying Decisions

Her Top Methods For Positioning Your Brand (Without Accidentally Repelling Mums)

And so much more

Katrina McCarter is a sought after award-winning international speaker and author of two books; Marketing To Mums, and The Mother of All Opportunities.

LinkedIn: (https://www.linkedin.com/in/katrina-mccarter/)

Books: (https://marketingtomums.com.au/)

Get on the email list at topofmind.substack.com

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Episode Details

39m 44s

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