Top Of Mind with Stewart Hillhouse

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There are a thousand ways for your brand to get the attention of your audience. David Bates joins Stewart Hillhouse to explain how to ensure your story doesn't get jumbled when sharing across platforms. In this episode, David and Stewart discuss: • How To Content Create Paths For Your Customer To Navigate Safely • Why It's Crucial to Create Opportunities To Interact With Your Brand • Unique Strategies to Create Content (Without Spending A Lot) • How To Maximize The Value of Your Media Assets • And So Much More! David Bates is the CEO and Creative Director at Bokeh Agency. They produce content for brands like Spotify, Airbnb, Door Dash, and Google. LinkedIn: https://www.linkedin.com/in/dbates0623/ Bokeh Website: http://bokeh.agency/
Subscription business models require a different set of marketing skills to keep customers happy. Chase Alderton joins Stewart Hillhouse to share the common trends he's seen across 10,000+ subscription businesses. In this episode, Chase and Stewart discuss: • Business Models That Work Well With Reoccurring Charges • How To Avoid Customer Churn • The Three Steps To A Profitable Subscription Business • The Biggest Hurdle Marketers Need To Get Customers Over • And So Much More Chase Alderton is the Growth Marketing Manager at Recharge Payments LinkedIn: https://www.linkedin.com/in/chasealderton/ Recharge: https://rechargepayments.com/
When it comes to B2B marketing, your biggest competitor is status quo. Michael Haynes joins Stewart Hillhouse to discuss how to impress your B2B buyer and not scare them off. In this episode, Michael and Stewart discuss: • The 4 Things That B2B Buyers Are Looking For Right Now • How To Position Yourself As A Trusted Advisor To Your Customer • Why You Need To Listen On Three Levels To Understand Your Customer • How To Get Clarity On Your Customer's Buying Process • And So Much More Michael Haynes is a B2B customer specialist and the author of Listen, Innovate, Grow. Listen, Innovate, Grow: https://listeninnovategrow.com/about/ LinkedIn: https://www.linkedin.com/in/michael-haynes-lig/
Whoever gets closer to the customer, wins. Katelyn Bourgoin joins Stewart Hillhouse to explain how to get inside the mind of your customer to really understand what they need. In this episode, Katelyn and Stewart discuss: • Why You Should Be Talking with Your Buyers (And Not Your Prospects) • The Most Common Barriers Keeping People From Doing Customer Research • Her Exact Gameplan If You Only Have 30 Minutes With A Buyer • And So Much More Katelyn Bourgoin is a customer-obsessed marketer and the founder of Customer Camp. Twitter: https://twitter.com/KateBour LinkedIn: https://www.linkedin.com/in/kallenro/ Customer Camp: https://customercamp.co/
Being consistent at creating content can become an annoying chore if you don't have the right systems in place. Amber Khan joins Stewart Hillhouse to share her system for creating thumb-stopping content. On this episode, Amber and Stewart discuss: • Why You Should Always Lead with Value • Where She Find Inspiration For Content Ideas • How To Unlock Content That's Trapped In Your Book • And So Much More Amber Khan is the founder and CEO of Repurpose Den, a content creation agency. Repurpose Den: http://repurposeden.com/test-drive-us/ LinkedIn: https://www.linkedin.com/in/meetamberkhan/
Getting traffic to your website is pointless unless you're able to convert. Khalid Saleh joins Stewart Hillhouse to discuss why conversion rate optimization is a marketer's best secret weapon. On this episode, Khalid and Stewart discuss: • Lessons in Bad Usability (And How It's Cost Taxpayers Over $1.3B So Far) • People's Two Most Precious Commodities • The 3 Factors Khalid's Found to Drive Most Buying Decisions • How He Steals Words Right From His Customer's Mouth For His Copy • And So Much More Khalid Saleh is an expert in conversion rate optimization and user research. He’s the CEO of Envesp, and the co-founder of FigPii. LinkedIn: https://www.linkedin.com/in/khalidh/ Envesp: https://www.invespcro.com/ FigPii: https://www.figpii.com/
Consumers are way smarter than marketers give them credit. They also have more choices than ever before. Mayur Gupta joins Stewart Hillhouse to discuss why brands need to think about more than just topline revenue. On this episode, Mayur and Stewart discuss: • How At A Systematic Level, Marketing Is All About Behaviour Change • Why Marketers Must Now Have A Blend of Analytical and Creative Skills • How He Balances Profitability with Purpose • And So Much More Mayur is CMO who's previously run teams at Freshly, Spotify, and Kimberly-Clark LinkedIn: https://www.linkedin.com/in/inspiremartech/
The best marketers learn from their mistakes faster than their competitors. Chantelle Marcelle joins Stewart Hillhouse to share how she leads by example by practicing with her own personal brand. On this episode, Michelle and Stewart discuss: • The Key Difference Between How B2B and B2C Do Social Media • How Fast Growing Companies Use LinkedIn To Dominate The Conversation • Advice On How To Get Started Making Your Own Content • How To Steal Like An Artist • And So Much More Chantelle Marcelle is a B2B marketing strategist, content writer, and highly aught after speaker. LinkedIn: https://www.linkedin.com/in/chantellemarcelle/
Being a professional creative has unique challenges that most other professions don't. Michael Tumlin joins Stewart Hillhouse to share his learnings as a creative entrepreneur. On this episode, Michael and Stewart discuss: • Why You Should Design For People, Not Algorithms • How To Design a Content Strategy For Different Platforms • The Biggest Mistake Creatives Make When It Comes To Social Media • And So Much More Michael Tumlin is a designer, podcaster, and founder of Michael Tumlin Designs Instagram: https://www.instagram.com/michaeltumlindesigns/?hl=en Podcast: https://podcasts.apple.com/us/podcast/creatively-brief/id1492818082 Website: https://www.michaeltumlindesigns.com/
To stand out online, being creative and knowing your audience will set you apart. Rick Buie joins Stewart Hillhouse to share his thoughts on advertising, creativity, and how to work well with an agency. On this episode, Rick and Stewart discuss: • Why Pointless Advertising Is Does More Harm Than Good • His Advice For Marketers at the Beginning of Their Career • The Two Streams of Thought In Advertising • And So Much More Rick Buie is Head of Brand Advertising at Amazon Business and an Adweek Executive Mentee. LinkedIn: https://www.linkedin.com/in/rickbuie/
Marketing partnerships are all around us: collaborations, features, cross-promotions. Katrina McCarter explains how to pitch, partner, and promote a marketing partnership in the right way. Katrina McCarter joins Stewart Hillhouse to talk about how marketing partnerships are one of the best ways to grow. On this episode, Katrina and Stewart discuss: • How To Find the Right Partner • The 4 Principles of a Successful Partnership • Why It's Possible For A Small Brand to Partner with a Big Brand • The Steps to Getting A Marketing Asset Created For Free • And So Much More Katrina McCarter is an award-winning author of two books and the founder of Out Loud, a marketing partnership program. Out Loud: https://www.katrinamccarter.com/outloud/ LinkedIn: https://www.linkedin.com/in/katrina-mccarter/
On this episode, James and Stewart discuss: Why Content-Based Networking Is Like A Cheat CodeHow To Add Legitimate Value (Especially When You've Got A Small Audience)The Biggest Mistakes He Sees Others MakingWhat Kind of Content James Would Make If He Lost his 21,000 Followers)And So Much MoreJames Carbary is the founder of Sweet Fish Media and the Co-Host of B2B Growth Show. LinkedIn: https://www.linkedin.com/in/jamescarbary/Sweet Fish Media: https://sweetfishmedia.com/B2B Growth Show: https://sweetfishmedia.com/show/b2b-growth/
What would you do with 30 extra hours a month? If we want to excel in our career and personal life, we're going to need to take control of our time. Time Management specialist Kate Christie joins Stewart Hillhouse to talk about the common mistakes high achievers make when it comes to budgeting their time. In this episode, Kate and Stewart discuss: - Why Having a "Don't Do" List Is More Important Than A "To Do" - How To Conduct A Personal Time Audit (For Free) - How To Figure Out If You're A Natural Multi-Tasker (Hint: You're Not) - The Three Costs To Consider With Every Large Decision - And So Much More Kate Christie is a highly sought after speaker and author of 4 time management books. She's the CEO of Time Stylers. Connect with Kate on LinkedIn: https://www.linkedin.com/in/kate-christie/ Time Stylers website: https://www.timestylers.com/
In this episode, Brian and Stewart discuss:How To See The World From Someone Else's Point Of View (And Why It Matters)The Truth Behind Asking Better QuestionsBrian's Daily Human Connection Practice How To Identify What The True Value You Bring To Your CustomersAnd So Much MoreBrian Miller is a Human Connection specialist, a globetrotting magician turned speaker, and an author. You can watch his TEDx talk that's been seen by over 3M people, appropriately titled: How to Magically Connect with Anyone.Check out more about Brian at https://brianmillerspeaks.com/
In this episode, Sophie and Stewart discuss:Why PhD Research Is Almost Like A Marketing JobHow To Position Your Previous Experience in a Marketing InterviewHer 5 Steps To Getting A Job Using LinkedInWhy It's Crucial for Marketers To Be Good At Marketing ThemselvesAnd So Much MoreSophie Soete is the Senior Marketer at Teamleader CRM who's gone from Economics PhD to content marketer without any formal training. You can connect with her on LinkedIn to see her unique perspectives on content marketing and go-to-market strategies: https://www.linkedin.com/in/sophie-soete/
In this episode, Matt and Stewart discuss:What Matt Learned from Working with Household Brands Like Lyft, MeUndies, and Call of DutyWhy Paying Attention to Consumer Behaviour Is The Best Way To Predict The FutureHow He Gamified His Waitlist (And Got Tens of Thousands of Eager Signups)Finding The Right Early AdoptersAnd So Much MoreMatt Kerbel is a Senior Marketing and Brand Strategist who's made a name for himself working for Challenger brands. He's currently In Charge of Marketing and Brand Strategy at Canoo (https://www.canoo.com/). You can connect with him on LinkedIn here: https://www.linkedin.com/in/matthewkerbel/
In this episode, Yasmine and Stewart discuss:How To Position Your SaaS Brand To Survive Budget CutsWhy Competition Pages Are A Must HaveWhere To Look For Your Competitors Dissatisfied CustomersAnd So Much MoreYasmine de Aranda is a purpose-driven SaaS marketer and a growth marketer. You can connect with her on LinkedIn here: https://www.linkedin.com/in/yasminedearanda/
In this episode, Michelle and Stewart discuss: Why Your Website Needs To Be Treated Like A Storefront The Mental Shift All Content Creators Need To Make How To Say No To A Bad Marketing Request (Without Hurting Anyone's Feelings) And So Much More Michelle Tresemer is a digital marketing strategist and the founder of Tresemer Group (https://www.tgroupmethod.com/). You can connect with her on LinkedIn here: (https://www.linkedin.com/in/mtresemer/)
In this episode, Ross and I talk about:- His Playbook To Distributing A Podcast Episode- How B2B Marketers Can Take Inspiration From B2C (And Win With It)- Why You Need To Take Control of Your Distribution (Because Google and Facebook Don't Care About You)- And So Much MoreRoss Simmonds is the author of Standout (https://rosssimmonds.com/), as well as the founder of foundation marketing, a B2B content marketing agency (https://foundationinc.co/)
1818You've only got one chance and a few seconds to get the attention of those you wish to serve. Brand messaging helps brands big and small to refine their audience, and target the right people with the right language. Emma O'Brien breaks down:- How To Uncover Your True Value Proposition- Why Interviewing Customers Is The First Step In Writing Good Copy- How To Give Your B2B Customers the Tools To Sell For You- And So Much MoreEmma O'Brien is a Messaging & Positioning Strategist and Founder of Punchy.LinkedIn: https://www.linkedin.com/in/emma-obrien-punchy/Punchy: https://www.punchy.co/
John Wall is the co-host of Marketing Over Coffee, a top marketing podcast that’s been running for over a decade with hundreds of episodes. On this episode, we chat about:The Idea Of “What’s Old Is New Again” in MarketingHow A Taco Shop Pivoted In Covid Lockdown (And Why Every Marketer Should Take Notes)The Only 5 Goals You Need When It Comes To Marketing AnalyticsThe Role AI Is Playing In Content CreationAnd So Much More…Podcast: https://www.marketingovercoffee.com/LinkedIn: https://www.linkedin.com/in/johnjwall/Trust Insights: https://www.trustinsights.ai/ Get on the email list at topofmind.substack.com
John Wall is the co-host of Marketing Over Coffee, a top marketing podcast that's been running for over a decade with hundreds of episodes. On this episode, we chat about: - The Idea Of What's Old Is New Again in Marketing - How A Taco Shop Pivoted In Covid Lockdown (And Why Every Marketer Should Take Notes) - The Only 5 Goals You Need When It Comes To Marketing Analytics - The Role AI Is Playing In Content Creation - And So Much More Podcast: https://www.marketingovercoffee.com LinkedIn: https://www.linkedin.com/in/johnjwall/ Trust Insights: https://www.trustinsights.ai/ Get on the email list at stewarthillhouse.com/topofmind
I speak with Adam Lambert, the Senior Content and Digital Marketing Manager for Calendly. We touch on:How To Spot Inherent ViralityWhy He's Using Copywriting Foundations For His Video Content StrategyHis Advice For If You're On The Look For a New GigAnd So Much MoreIf you enjoy what you’re hearing, you’ll love the emails I send: stewarthillhouse.com/topofmind Get on the email list at topofmind.substack.com
I speak with Adam Lambert, the Senior Content and Digital Marketing Manager for Calendly. We touch on:How To Spot Inherent ViralityWhy He's Using Copywriting Foundations For His Video Content StrategyHis Advice For If You're On The Look For a New GigAnd So Much MoreIf you enjoy what you're hearing, you'll love the emails I send: stewarthillhouse.com/topofmind Get on the email list at topofmind.substack.com
Globally, mothers are responsible for 80% of consumer spending. Yet, according to Katrina McCarter’s research, over half of mums don’t feel like brands understand them. In this episode, Marketing To Mums expert Katrina McCarter explains how to market your products to the most under-appreciated buying segment out there. We discuss:Why Mum Is The CFO of the HouseHow Mothers Influence Each Other’s Buying DecisionsHer Top Methods For Positioning Your Brand (Without Accidentally Repelling Mums)And so much moreKatrina McCarter is a sought after award-winning international speaker and author of two books; Marketing To Mums, and The Mother of All Opportunities. LinkedIn: (https://www.linkedin.com/in/katrina-mccarter/)Books: (https://marketingtomums.com.au/) Get on the email list at topofmind.substack.com
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Podcast Details

Created by
Stewart Hillhouse
Podcast Status
Active
Started
Feb 1st, 2020
Latest Episode
Oct 21st, 2020
Release Period
Weekly
Episodes
56
Avg. Episode Length
39 minutes
Explicit
No
Order
Episodic
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