Whoever gets closer to the customer, wins. Katelyn Bourgoin joins Stewart Hillhouse to explain how to get inside the mind of your customer to really understand what they need.

In this episode, Katelyn and Stewart discuss:• Why You Should Be Talking with Your Buyers (And Not Your Prospects)• The Most Common Barriers Keeping People From Doing Customer Research• Her Exact Gameplan If You Only Have 30 Minutes With A Buyer• And So Much More

Katelyn Bourgoin is a customer-obsessed marketer and the founder of Customer Camp. Twitter: https://twitter.com/KateBourLinkedIn: https://www.linkedin.com/in/kallenro/Customer Camp: https://customercamp.co/