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As Bob Dylan put it so eloquently: “the times, they are a changin’” - and for Chief Marketing Officers in health systems, this is true now more than ever. In this episode, hosts Reed Smith and Chris Boyer discuss the evolving role of the CMO, a
Since the pandemic (and arguably before), health systems are dealing with unprecedented staffing and culture challenges. In this episode, hosts Reed Smith and Chris Boyer discuss the results of a recent study on healthcare employee satisfaction
On March 18, 2024, HHS and OCR released updated guidance on how health systems should utilize third-party trackers on their website - but what specifically did they indicate was different? In this episode, hosts Chris Boyer and Reed Smith revie
In health systems, many organizations are rightfully starting to consider the evolution of their website CMS to a Digital Experience Platform (DFP) - but what does that mean? In this episode, hosts Reed Smith and Chris Boyer clarify what a DXP
Many health systems realize that to meet the modern digital healthcare consumer, they need to embrace a “digital first” strategy. In this episode, hosts Chris Boyer and Reed Smith discuss the key elements a “digital first” company, how this rel
Back by popular demand: the connection between reputation and brand is inextricably linked. This is even more important for hospitals and health systems focused on recruitment and retention efforts. In this episode, hosts Reed Smith and Chris B
As consumerism and marketing continue to blurs the lines across health systems, in this episode Reed Smith and Chris Boyer discuss the critical role teams have in providing input and sharing our influence across the organization. From cross-dep
AI has seen rapid adoption in health systems, but are we ready for it? In this episode, hosts Reed Smith and Chris Boyer discuss the challenges with adopting federal regulation on AI and how local organizations can begin developing an AI govern
The current period of disruptive change in the U.S. health system industry is unlike any other time before due to the simultaneous convergence and magnification of several transformative factors. In this episode, hosts Reed Smith and Chris Boye
In this episode, hosts Chris Boyer and Reed Smith discuss the evolution of the social internet, illustrating how as the technology has evolved, the uses of social media by patient seeking care has also changed - yet fundamentally remained the s
The concept of “self-service” is the practice of creating experiences that enable users to complete tasks independently without direct assistance from others. Listen in as Chris Boyer and Reed Smith discuss why it's crucial for today's healthca
Health system leaders across the US are facing a number of concerns that are top of mind to them as our industry undergoes significant transformation. Hosts Reed Smith and Chris Boyer discuss the top ten issues that are keeping hospital leaders
Over the years, healthcare marketers have seen the way search engines have changed - and how those changes have impacted SEO efforts. But much like everything else, search is dramatically being transformed by the advent of Generative AI. In thi
The US healthcare system is undergoing significate disruption due to innovations that fundamentally alter how services are delivered, how the market operates, or how patients are receiving care. In this episode, hosts Reed Smith and Chris Boyer
One of the most important underlying principles of marketing is to have an extensive knowledge of the customer. Market segmentation is critically important to this understanding. In the episode, hosts Reed Smith and Chris Boyer discuss the chal
Encore episode of one of our post popular shows (originally published in July 2019): We live in a data-rich world, and any of us that spend time online already know that our data footprint is being tracked and analyzed for a multiple of reasons
In our annual “Best-of” 2023 show, hosts Reed Smith and Chris Boyer reflect back on the past year filled with Generative AI and other trendy technologies, sharing results from the listener choice awards, including favorite episode and favorite
In this episode, hosts Reed Smith and Chris Boyer celebrate some of the most memorable guest interviews of the year. First, hear from Steve Koch and Jonathan Pathuis from Cast and Hue, who discuss user-centered design and jobs-to-be-done. Then,
The concept of "white space" generally implies untapped or underutilized areas for innovation or improvement. In this episode, hosts Chris Boyer and Reed Smith explore four potential “white space” opportunities for patient acquisition - for new
The passing of the Cures Act in 2016 aimed to empower patients to take control of their health information to make more informed decisions on their care. In this episode, hosts Reed Smith and Chris Boyer discuss two recent studies that cast a l
In general, digital transformations can be difficult - particularly in health systems. In this episode, hosts Reed Smith and Chris Boyer discuss the overall need for provider organizations to embrace radical digital transformation, ponder if we
In this special Thanksgiving Week episode, hosts Reed Smith and Chris Boyer review three stories that are abuzz in the news, and share their “hot takes” on how they may impact our industry. From getting care from a pod, who owns innovation in h
With all of the emphasis lately on developing digital experiences, it’s often overlooked that the customer experience transcends online and offline touchpoints. In this episode, hosts Chris Boyer and Reed Smith discuss the concept of a hybrid C
Recorded live at the 2023 Healthcare Internet Conference in Los Angeles, CA, join host Chris Boyer as well as the panel of healthcare experts David Perry, John McKeever and Andrew Rainey as they discuss the importance of content strategy, best
Over the years, there have been many experts and analysts that have tried to predict the future of our industry. But are we set up to do this? In this episode, hosts Reed Smith and Chris Boyer discuss why making predictions for the future are h
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