In this special episode, hosts Chris Boyer and Reed Smith discuss the various health observances that health systems use as part of their content calendars and ponder if they are useful or not. They also discuss whether Seasonal Marketing can align to the strategic plan as well as tap into consumer emotional states, and if that has an impact on various hospital strategies. Mentions from the show:

2022 Health Observances Calendar

How To Tap Into Emotions Via Seasonal Marketing (And Why It Matters)

How Seasonal Spending Habits Change the Way Companies Should Think About Customer Loyalty

Using National Health Observances to Engage New Patients

TouchPoint.Health

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