Welcome to episode 69 of the Tourpreneur Podcast. Today we discover how the WFTA can help you start or grow your food tour business. We're joined by Erik Wolf, the founder and executive director of the World Food Travel Association. The world's leading authority on food and beverage tourism. The WFTA mission is to 'preserve and promote culinary tours through hospitality and tourism' and on this episode of the Tourpreneur podcast, you will hear how they strive to achieve that.

Mentioned in this episode:

Sponsored by Google 'Things to do'

Want more direct bookings and greater exposure on Google? Then go check out Tourpreneur's free course on using Google 'Things to do', a new program offering tour operators a chance to display their tours across new Google locations.Learn more here: tourpreneur.com/google