Tour operator Lauren Shannon joins us today to share the surprising benefits of launching virtual experiences in response to the coronavirus pandemic. She shares how virtual tours can be a tool to build connections and reveals how virtual could become the new travel planning tool. We discuss the benefits of producing virtual tours, including their use in marketing. Lauren shares the methodology behind creating an online experience and how to drive engagement and overcome the obstacles you might encounter. She also reveals what it is like to become an online personality and highlights the importance of sharing your knowledge and giving back to the industry.

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