Lexus is 30 years young this year, but this luxury car brand has had a monumental impact on the car industry in three short decades. To celebrate, we are going to take you back to the beginning to tell the story of Lexus straight from the leaders who were around back before Lexus even had a name: Dave Illingworth, the first General Manager of Lexus back in '89; David Christ, the current General Manager of Lexus; and Doron Levin, a Detroit-based journalist and car industry historian.

Resources:

• Learn more about the history of Lexus at pressroom.lexus.com/
• Check out the Lexus of Love Letters ad at youtu.be/yTaGSqreS5E
• Read the Lexus Covenant here: https://lexus2.custhelp.com/app/answers/detail/a_id/8023/~/what-is-the-lexus-mission-statement%3F
• Follow auto journalist Doron Levin on Twitter: @doronplevin

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