Today, Samantha Howe of Grove Collaborative shares her in-depth knowledge of a massive trend in marketing: working with influencers. You'll hear how to get started, approach influencer in your space, and measure impact. Jay and Samantha also rant against some of the less effective but common tactics permeating this approach to marketing.

Follow Samantha on Twitter: https://twitter.com/howesocial 

Follow Jay on Twitter: http://twitter.com/jayacunzo 

Check out the latest from NextView's refreshed brand, including the introduction to the Everyday Economy: http://nextview.vc/eetraction 

Here is NextView's pitch to founders: http://nextview.vc/pitchdecktraction 

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