Paulina Masson is a “Numbers girl” who used her love of statistics and background in coding to create her own tool to improve her Amazon selling. When her brother, friends and family started begging her to use it too, she realized she had a who

Pricing Psychology With Paulina Masson

Nov 15th, 2019 44m 50s

The Not So Scary Truth about Phantom Trademarks - TME 35

Nov 1st, 2019 12m 31s

Phantom Trademarks don’t have to be a scary concept. In fact, they’re a prime opportunity when properly used. Suzi Hixon lays out the possibilities and pitfalls in this solo episode. Don’t miss out on this great info, and please share with anyo

The USPTO and the Marijuana Industry are NOT Buds!

Oct 25th, 2019 24m 41s

In this chock-full Q&A episode, Suzi Hixon gives you an overview of the relatively new American hemp market, and how your CBD brand can and can’t use trademark protection currently. We also learn about the new tighter watch on products listed i

What Should You Name Your Podcast Should You Protect the Trademark by Filing with the USPTO

Oct 18th, 2019 28m 28s

Suzi Hixon spent this years International Podcast Day on TV, talking about her own podcast journey and how she uses her show in her business. That led her to this episode, where not only does she give you some behind the scenes on her own proce

E-commerce and Copyright Law with Rachel Santarlas Part 2 - TME032

Oct 11th, 2019 40m 42s

While the layperson may easily confuse copyright and trademark, a business owner can't afford to! Suzi Hixon is an expert in Trademark, but knows when to bring in a different voice to highlight an area out of that expertise. Rachel Sanarias has

E-commerce and Copyright Law with Rachel Santarias

Oct 4th, 2019 35m 2s

Three Tips for Trademark Creation Brainstorming!

Sep 27th, 2019 11m 59s

Before filing, before profiting, before you build a mountain of devoted brand customers and fans, you have to find the right name. Brainstorming is one of the most powerful tools for trademark creation, whether you work alone with a cup of coff

Trailblazing Trademarks - Crank & Boom

Sep 20th, 2019 29m 41s

In today's Trailblazing Trademarks, Suzi Hixon talks about the beautiful brand name Crank & Boom! If you love ice cream as much as we do, you will definitely want to check these guys out. Crank & Boom: https://crankandboom.com/ We also discuss

Baring Your Brand - Interview with Leta Deley (part 2) - TME028

Sep 13th, 2019 37m 48s

Leta Deley is a client and friend of Suzi Hixon’s but she’s also a trademark trailblazer who is sharing her path to private labeling and her experience with us in a two part interview. From steps to slow aging and improve your health to the dan

Baring Your Brand - Interview with Leta Deley (Part 1) - TME027

Sep 6th, 2019 42m 13s

Leta Deley is a client and friend of Suzi Hixon’s but she’s also a trademark trailblazer who is sharing her path to private labeling and her experience with us in a two part interview. From a desire for better food to a thriving brand and busin

The 7 Biggest Trademark Mistakes! - TME026

Aug 30th, 2019 31m 52s

Want a roadmap of what not to do with your trademark? That's what today's episode is all about. We talk about a few of the biggest mistakes trademark owners make, and how they can be avoided! Don't be a victim to a lack of knowledge! Grab a pen

Trailblazing Trademarks - Arc'Teryx, Shred & Never Summer

Aug 23rd, 2019 31m 30s

Suzi Hixon brings you three amazing trademarks in the outdoor and ski industry. Shred, Never Summer and Arc'Teryx oh my! As a skier and outdoor lover, Suzi is a huge fan of all these brands, and they've done a killer job on brand name creation!

Private Label University with Neil & Karen Gwartzman Part 2

Aug 16th, 2019 36m 34s

Neil and Karen Gwartzman are back and separating the fact from fiction about the current situation conducting business in and out of China. Neil has been working with private labels since the 1980s and Karen has been working alongside him since

Private Label University with Neil & Karen Gwartzman Part 1- TME023

Aug 9th, 2019 34m 52s

Neil and Karen Gwartzman are absolutely experienced in the Private Label industry. Neil has been working with private labels since the 1980s and Karen has been working alongside him since 2004. Through Private Label University, they're sharing

The Biggest Secret in the Private Label Industry, Revealed - TME22

Aug 2nd, 2019 31m

Suzi Hixon is opening up and revealing the single biggest secret for successful private label businesses this week, and you don't want to miss it! Without brands, our consumer choices would be MUCH more difficult. The brand (including trademark

Trailblazing Trademarks - Strawesome And Summersalt - TME 21

Jul 26th, 2019 25m 11s

Suzi Hixon, the Private Label Lawyer, is giving a HUGE shoutout to SummerSalt + Strawesome, two amazing trademarks (for numerous reasons) with an amazing "why" behind them. Find them both here: Summersalt: https://www.summersalt.com/ Strawesome

Expanding Your ECommerce Business Into The EU With Andy Hooper - TME 20

Jul 19th, 2019 24m 49s

Expanding Your ECommerce Business Into the EU with Andy Hooper Part Two Andy Hooper joins Suzi Hixon for the second part of his interview discussing how sellers know when to expand to the EU, and what to do to be prepared for that expansion. As

Expanding Your ECommerce Business Into The EU With Andi Hooper

Jul 12th, 2019 30m 9s

Andy Hooper joins Suzi Hixon for a two-part interview discussing his own journey into e-commerce and the effects of Brexit on Private Label sellers worldwide. As the co-founder of Global E-Commerce Experts, Ltd., Andy is uniquely positioned to

The Spectrum of Distinctiveness

Jul 5th, 2019 28m 28s

The Spectrum of Distinctiveness United States trademark law recognizes the “spectrum of distinctiveness” from generic to coined when it comes to categorizing prospective trademarks. Suzi Hixon helps us understand that range and how to keep our

The Spectrum of Distinctiveness

Jul 5th, 2019 28m 28s

US - China Trade War, an Interview with Gary Huang Part 2

Jun 28th, 2019 28m 44s

Gary Huang has found himself at the center of the hottest topic in private label selling, and the business world in general: The US-China Trade War. In this second part of his debut interview for Trademarks Made Easy, Gary gives us a glimpse in

US - China Trade War, an Interview with Gary Huang Part 1 - TME 16

Jun 21st, 2019 28m 51s

Gary Huang has found himself at the center of the hottest topic in private label selling, and the business world in general: The US-China Trade War. In this first interview for Trademarks Made Easy, Gary gives us a bird's eye view of the factor

Private Label Product Selection

Jun 14th, 2019 14m 14s

When you are coming up with the perfect trademark, it's also a good idea to ensure your products (both present and future) will align well with that brand name. Suzi Hixon talks about the importance of product selection and how it goes hand-in-

5 Reasons Why You Must Consider Filing Your Trademark in China

Jun 7th, 2019 20m 20s

One of the questions Suzi gets asked all the time is, "Should I even bother protecting my trademark in China?" While the conception is that standard protections won't hold in this market, there are many reasons to consider filing, primarily the